Alex Alexander
Founder & Non-Executive Director @ XOOTS
About
Former CTO/CIO at Emirates, Adevinta, and Walmart Labs. Founder of XOOTS, an AI platform for talent assessment and hiring. Currently in a non-executive role, focusing on strategy.
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United Kingdom
Computer Software
IT Strategy, IT Transformation, Retail, Start-ups, Change Management, Product Development, E-commerce, Acquisition Integration, Stakeholder Management, Business Transformation, Strategy, Management, Integration, CRM, Management Consulting, Business Process, Strategic Planning, Governance, Project Delivery, Leadership
Experience

Founder & Non-Executive Director
Italy
Founded XOOTS, an AI platform transforming talent assessment, hiring, and productivity at enterprise scale. Led platform architecture, product strategy, and go-to-market for enterprise clients. Transitioned to non-executive role, focusing on strategy and governance.

Board Advisory – AI & Transformation
Advisory
Europe
Board advisor on AI, transformation, and operating models (ARISA, DIGITAL SME Alliance).

Global Retail Banking - Senior IT Director (Multichannel Systems)
Led global multichannel banking technology strategy and delivery across digital and retail platforms. Built scalable shared services and online banking capabilities for international markets. Delivered transformation programmes improving customer experience and operational efficiency.

Multichannel IT Director
Led development of Sainsbury’s multichannel platforms across online, in-store, and digital services. Delivered large-scale transformation of grocery and non-food eCommerce platforms. Established foundational capabilities for integrated customer experience across channels.

Director
ENTIER
Co-founded and scaled eCommerce and enterprise technology consultancy. Delivered transformation programmes across retail and financial services.
Alex Alexander's Contact Information
Phone
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