Aletha Alfarania（蕭蘇珊）

• Grew pipeline Net ARR 26% YoY across SEA, Taiwan, and AUNZ while keeping growth on track through team transitions and coverage gaps. • Drove outbound prospecting and multi-channel outreach to accelerate market penetration across the APJ region. • Partnered with Account Executives, RDs, and cross-functional teams to align on territory strategy and improve prospect-to-pipeline conversion.

• Led sales development teams in SEA, ANZ, Taiwan, India & Central Asia for GitLab. • Achieved President's club awards in 2023 and 2024 for outstanding worldwide sales development. • Implemented hyper-targeted account based strategies to expand market presence in the APAC region.

• Led the APAC SDR team at GitLab Inc., mentoring new hires and supporting AEs in navigating territories & key accounts. • Expanded GitLab's customer base in APAC through inbound/outbound prospecting, joint events, and co-selling with partners. • Planned and coordinated marketing events against targeted accounts, utilizing language, market, and industry knowledge to establish relationships and influence buying decisions.

• Managed full sales & marketing cycle for international market, including content creation, digital marketing, lead development, presales consulting, deal closing, and after-sales services. • Optimized company's ads on FB, Instagram, Google ads, and Bing, conducted surveys, collected customer feedback, and hosted webinars for global audiences. • Created tutorial videos, copy edited website and documentation, and tested new software features before release.

Developed and delivered lectures on NCLEX RN exam.

• Single-handedly managed inbound & outbound travel package sales cycle. • Spearheaded company's digital transformation project to a fully digitized platform. • Developed partnerships with international hotels and travel agencies in APAC.

• Managed a team of 8 to create English learning platform content for elementary students in Taiwan. • Conducted UI/UX surveys and provided feedback for product improvement. • Ensured on-time delivery and copy edited content for the language learning platform.

• Led training sessions for new baristas to ensure high product quality and service standards. • Managed inventory levels and maintained customer areas to meet demands efficiently. • Conducted daily cash audits to ensure accurate balance at the end of shifts.