Alessia Cavalli

• Leading Go-To-Market for monday campaigns: Helped scale the business ~7x in 8 months. +64% monthly pipeline generation up and +24% of sellers now selling campaigns • Close partnership with product team & sales leadership to turn a brand-new launch into a repeatable, org-wide motion

• Owned EMEA GTM strategy for Firefly solutions, Acrobat Studio, and Express. • Defined product positioning and value propositions using customer and market insights. • Drove global cross-functional alignment to scale adoption and revenue impact. • Expanded enablement, content strategy and community engagement.

• Launched Adobe GenAI solutions in EMEA (Firefly, Firefly Services, Custom Models), driving regional GTM execution. • Shaped positioning and roadmap, feeding regional insights into global strategy. • Led NY readiness for Document Cloud and Creative Cloud, aligning markets on priorities and messaging. • Identified high-impact use cases to expand TAM and accelerate adoption.

• Drove GTM strategy & Sales Acceleration initiatives for the Networking and Security Team. • Partner with Data Science team to create dashboards to streamline decision making. • Led efforts to align cross-functional teams across EMEA. • Strong collaboration with AMER and APJ team.

• Responsible for the strategy of the UKI Small Business & Commercial Organisation • Led strategic initiatives across key routes to market - direct sales, channel, distribution • Analysed business performance data to support strategic reviews • Support managing Partner Sales Specialists and Apprentices

Dissertation: "The Impact of Information Technology on a Firm's performance" (Grade:Distinction) Modules: The Analysis of Strategy A and B, Introduction to Quantitative Analysis, Strategy for the Information Economy, Leading Entrepreneurial Organisations in Global Markets, Incentives and Governance in Organisations and Design and Management of Organisations.

Dissertation: "The importance of digital marketing for charities in the United Kingdom and Italy" (Grade:First Class) Year 3: IT Project Management, Interaction Design, Innovation Management, Mastering Entrepreneurship, Digital Marketing, IMB Personal and Professional Development. Year 2: Programming 2 (Java), Business Analytics, Global Marketing Strategy, Software Engineering, Semantic Web, Database Systems, Business in a Competitive Environment, E-business Environment and Management. Year 1: Programming 1 (Java), Management, Marketing, Information System, Information World, Web Technologies, Accounting, Communication and Behaviour in Organisations.

Higher Level - English, Italian, French Standard Level - Economics, Math, Biology Theory of Knowledge and Extended Essay