Alessandro Santamaria

Alessandro Santamaria is an executive and entrepreneur with a cross-disciplinary background in the fashion, digital, and international retail sectors. In 2025, he co-founded Eterea, an investment and development platform focused on next-generation fashion brands. Through Eterea, he acquired Vision of Super and Phobia Archive, with the goal of driving their international growth through an integrated model combining capital investment and strategic-operational advisory. His career spans executive leadership roles in publicly listed companies, luxury groups, and digital startups, combining strategic insight with operational execution and a strong entrepreneurial mindset. Until 2024, he served as Vice President of La Martina, where he led the strategic relaunch of the brand across Europe, focusing on product repositioning and omnichannel integration, achieving notable results in terms of international expansion. Previously, he was Managing Director of Giglio Group S.p.A., a publicly listed company on the Italian Stock Exchange, where he contributed to the growth of physical and digital channels across multiple fashion brands and geographical markets. As General Manager of Italiantouch (Tod’s Group), he oversaw the international development of digital channels for all brands within the group. He was among the first in Europe to establish strategic partnerships with major Chinese platforms, innovating the group’s approach to luxury e-commerce. His entrepreneurial vision also led him to co-found Bnk4Italia S.p.A. (saldiprivati.com), one of the first private sales platforms in Italy, and to serve as CEO of Glamoo, a leader in mobile couponing, later sold to Seat Pagine Gialle in 2017. Earlier in his career, he gained significant experience in the loyalty and fintech sectors with the American group Cendant Corporation, where he developed membership and loyalty programs for banks, telecoms, and utility companies across Italy and Europe. Since 2005, he has been recognized as one of the pioneers of digital retail in Europe. His expertise spans strategic marketing, international business development, communication, and digital innovation, with a consistent focus on commercial results. He is a frequent speaker at industry conferences and executive education programs on the evolution of the fashion business.