alessandro deflorian

* Management of all aspects related to the client’s success. Creation of strategies for programmatic * campaigns on desktop and mobile for Travel and Non-Travel advertisers. Planning and allocation of 6 digits * media budgets on a monthly basis. Consulting clients to select and define the proper KPIs. Management of * advertising projects on RTB and Social Media platforms with internal stakeholders, partners and customers.

* Account Manager for key F2P games publishers – Managing a 6 digit monthly advertising budget (around * 500.000,00 €). Contract negotiation with new and existing clients. * Project Management: coordinating teams from a business perspective in different inter-department * projects (Product development, access to new markets).

ad2games is an innovative performance marketing network for games. ad2games was founded in 2007 and acquired by HitFox in February 2012 which united their web advertising businesses into one combined company. Today ad2games GmbH is the largest game-focused affiliate & advertising network in Europe and one of the leading players in worldwide. ad2games works directly with the most renowned European gaming portals and provides quality users for more than 100 game publishers such as Bigpoint, Gameforge, EA, Perfect World, Kabam and Nexon. It is present in over 40 countries and provides more than 1.000.000 quality leads for large publishers / year. If you want to reach paying users in Europe and beyond or want to monetize your website traffic through quality free2play games, – ad2games is the number one source. ad2games is headquartered in Berlin and employs marketing and games experts from various countries. Further information is available at www.ad2games.com

Management of all aspects related to the iOS & Android App Hunter & Appbounty apps: opportunity assessments, creation of revenue model, stakeholders management, strategic and key partners management, business analytics tracking. Managing the portfolio of existing accounts ranging from agencies to e-commerce and gaming clients. Helping advertisers to structure campaigns in order to improve their AppStore and Play Store rankings. Use of several SaaS platforms (from tracking services to analytics). Work with existing product to find new channels and markets for distribution. Research and recommendation of new products and new monetization channels for existing products. Exploration and research of acquisition of other companies or products. Find ways to increase engagement of new and existing users by adjusting current systems and CRM approaches.

Development of new leads to increase and improve the advertisers network, development of new monetization strategies for HTML5 F2P games (creation of new ad-placement, concept and realization of new user journey towards monetization), Improvement of existing relationship with direct advertisers and agencies.

* Focusing on the management of Key Accounts (Holding 30% of the total profit of the company circa), * training of new joining members of the account management team in both Berlin and San Francisco * offices, mentoring of new members, training of the demand and supply teams on tech solutions * Implementation of tracking solution, use of CAKE and HasOffers platforms).

The ESCP Europe Master in European Business (MEB) is a full time one-year, two-country programme (Turin - London) in management with emphasis on a pragmatic approach to management and international skills. AACSB, EQUIS and AMBA accredited.