Alessandro Casagli

Professional photography services for the fashion industry. Specialized in look books, e-commerce advertising, editorials.

Collaborating with the photography team to promote growth and increase eciency by establishing production standards for capturing images with file naming conventions, organization and optimization of the company Digital Asset System. Serve as the main point of contact for the photography team with other departments, scheduling recurring meetings to identify production bottlenecks and planning upcoming projects. Photographing and editing products for the company’s clients, including e-commerce, in-house presentations, sales, websites, marketing, and social media campaigns consistent to guidelines and brand visual identity. Introduced several systems in place to prioritize jobs, define realistic deadlines and planning of upcoming demands. Inventory, organization and upkeep of the photo studio and identification of equipment and consumables

Documentation of imagery for the database repository. Review procedures for image and video acquisition from various departments. Log keeping of the various documentation requests. Inventory of the materials and equipment. Providing technical support to faculty and students for software and hardware issues. Created procedural manual for operations. Performed periodic audits for metadata quality and standardization. Analysis of the existing software used and providing recommendation for optimization or upgrades. Drafted documents for archival procedures.

Work closely with Art Directors, Stylist and Photo Manager on concept development and photographing Men’s, Women’s & Editorials product on Figure. Establish lighting schemas a to assure client’s look is adhered too Maintain an in depth understanding of Men’s and Women’s Fashion and the brands that client carries Constantly explore and document new techniques to improve overall creative edge Create guidance for retouchers to assure that client’s photography maintains the highest possible standard. Maintain high productivity goals as both a member of a team and as an individual Manage product shot list, file naming, cropping, uploading and other image preparation and maintenance between studio & retouching.

Ensured photoshoots were successful by setting up camera, light equipment, and computer. Edited photographs, retouched for clients.

Preservation of archived negatives, Color correction, blemish removal retouching using photoshop of scanned photographs.

Assisted during editorial shootings for Vanity Fair Magazine. Retouched images for color correction in the studio.

Photographed fashion shows and designer presentations during NYC Fashion Week. Editing of the images for color correction and removing imperfections.

Improved gallery’s image database, produced artists' dossiers related to gallery exhibitions or artworks. Documented exhibitions and artworks through photography.

Accomplished supervision of 5 staff members, making sure graphic deparment met the monthly and weekly deadlines. Created company catalogs, brochures and advertising for print and web promotion. Silhouetted and created composite images. Submitted color proofs files to publications.