Alessandro Soares

Following the strong commercial performance and brand consolidation achieved with DZARM (Cia. Hering | AZZAS 2154), I was invit and assume the Commercia, iHering Adul. In this expanded role, I led end across multibrand, drivinmarket expansion, revenue grow across multiple categories aterritory management, go-to-market execution and trade marketing strategies, ensuri I leveraged expertise in Visual Merchandising (VM), assortment strategy and sell-in/sell-out optimiza to secure premium point-of-sale positioning and strengthen brand visibility with stsales, marketing and operations, aligning field execution with corporate This progression reflects a performance-driven ca, built on scalable commercial leadership, po within a complex, mul.

Commercial executive with 15 years of experience in the textile and footwear industries, specialized in revenue growth, market expansion and brand development. Strategic, end-to-end involvement from planning through execution, with a strong focus on performance, commercial efficiency and measurable results. Proven track record in scaling brands, opening new markets and building scalable sales strategies, supported by strong negotiation skills, relationship management and strategic partnerships. Solid expertise in apparel manufacturing, raw materials and full footwear production processes, combining technical depth, commercial insight and analytical decision-making to drive sustainable growth.

Served as Commercial Manager for Recco Lingerie in the state of Rio Grande do Sul, leading commercial operations within the multibrand retail channel for nightwear, sleepwear and lingerie collections. Responsible for client portfolio management, brand expansion and channel development, strengthening the brand’s presence across strategic points of sale and building long-term partnerships with key retailers. Performance-driven approach focused on sustainable revenue growth, distribution expansion and brand consolidation in a highly competitive market. Combined strategic planning with hands-on commercial execution and strong consumer insight, contributing to enhanced brand visibility at the point of sale, improved client performance and stronger regional market positioning for Recco Lingerie.

Commercial Manager | Brand Growth | Visual Merchandising & Retail Strategy Served as Territory Commercial Manager for DZARM, a fashion brand under Cia. Hering, part of AZZAS 2154, the largest fashion conglomerate in Latin America, leading operations across the state of Rio Grande do Sul. Responsible for driving brand expansion within multibrand and licensed retail channels across the Capital, Metropolitan Area, Southern Region and Border regions. Led a strategic commercial approach focused on premium brand positioning at point of sale, leveraging strong expertise in Visual Merchandising (VM), trade marketing strategies and sell-in/sell-out execution to secure placement in top-tier showcases and boutique retailers. Oversaw the presentation and commercialization of five annual collections, aligning product storytelling, assortment strategy and regional market intelligence to maximize performance. Played a key role in target account identification, client acquisition and long-term relationship development, with a strong focus on fashion boutiques and high-potential retailers. Managed the full showroom infrastructure, CRM accuracy, commercial reporting and performance tracking, ensuring operational excellence and data-driven decision-making. Worked closely with internal stakeholders to strengthen market penetration, brand consistency and retail execution. Key results achieved: Revenue growth from BRL 205K to over BRL 620K (300%+ increase) Expansion of the active client base from 22 to 64 retail accounts Significant regional market share growth in the women’s fashion segment Consolidation of DZARM as a reference brand within strategic retail showcases Profile recognized for combining commercial leadership, VM expertise and marketing-driven retail strategy to deliver scalable growth and brand consolidation in competitive fashion markets.

Commercial Manager | Territory & Sales Management | Fashion Retail In 2012, assumed Territory Management for the adult fashion brand Mineral, with responsibility for revenue growth, client retention, new business development and market expansion. Delivered strong performance across all commercial KPIs, including sales growth, customer loyalty and network expansion, which resulted in an invitation to take over the Commercial Management of the group’s flagship brand, Marisol. At Marisol, led the commercial operations for the Rio Grande do Sul region, managing key accounts, channel expansion and brand distribution within the multibrand retail segment. Accountable for the presentation and sell-in of four annual collections through showroom formats, ensuring alignment between brand strategy, product mix and regional market demand. Successfully expanded the active client portfolio, strengthened long-term partnerships and increased regional market share through strategic prospecting and portfolio development. Achieved a revenue increase from approximately R$ 300K/year to R$ 2M/year, representing over 560% growth in regional turnover. Key contributions included: Market share expansion in the RS multibrand retail channel Key account management and development of high-value clients Sales forecasting, pipeline management and performance tracking Go-to-market execution for seasonal collections Channel expansion and territory optimization This role consolidated a strong foundation in commercial leadership, retail strategy and scalable growth execution within the fashion industry.

Commercial Manager | Brand Expansion | Multibrand Retail Acted as Commercial Manager for the brand Bárbara Krás within the multibrand retail channel, covering Porto Alegre, Greater Porto Alegre and Serra Gaúcha regions. Responsible for market entry, brand positioning, sales execution and channel development. Led an initial market assessment and commercial mapping phase, identifying business opportunities, target accounts and potential points of sale (PDVs). Developed and executed a structured market entry and go-to-market strategy, focused on sustainable growth and brand consolidation in the regional retail landscape. Represented the brand at trade fairs, fashion events and industry exhibitions, driving brand awareness, lead generation and strategic partnerships. Following the mapping phase, successfully initiated sales operations and brand insertion at key PDVs, ensuring alignment between product positioning, target audience and retail performance. Key achievements and responsibilities: Market penetration and brand expansion in strategic retail regions PDV prospecting and onboarding within the multibrand channel Go-to-market execution and territory development Brand positioning and visibility enhancement through events and fairs Customer experience optimization and relationship management Contribution to regional market share growth through structured expansion This role reinforced expertise in brand launch, commercial strategy and scalable market development within the fashion retail sector.

Served as Commercial Lead for NIKE KIDS within the multibrand retail channel, responsible for account management, client development and brand expansion across the assigned territory. Starting from an annual revenue base of approximately BRL 150K, executed a structured commercial strategy focused on key account development, PDV expansion and consistent sales execution, increasing annual revenue to approximately BRL 1.3M. This represents over 760% year-over-year growth, significantly strengthening the brand’s regional presence. The role was driven by performance-oriented execution, relationship management and brand positioning, contributing to the consolidation of NIKE KIDS as a leading reference in the children’s footwear segment within the multibrand retail market.

I worked as the Commercial Manager for the Ortopé children's footwear brand in multi-brand retail, leading commercial operations in the North Coast and Greater Porto Alegre regions. I was responsible for managing and developing the client portfolio, expanding the brand's presence in strategic points of sale, and strengthening relationships with local retailers. My work focused on revenue growth, increased distribution, and consolidating the brand in a highly competitive market. My performance combined strategic vision, commercial execution, and knowledge of children's consumer behavior, contributing to the expansion of the brand's reach, improved point-of-sale performance, and strengthening Ortopé's positioning in the region.

Estar preparado para atuar em um mercado dinâmico, altamente competitivo e globalizado, proporcionando uma qualificação profissional voltada para uma gestão comprometida com a cadeia de valor e focada em decisões e resultados estratégicos. Esta especialização propõe estudos avançados em gestão e liderança executiva; gestão de negócios internacionais; processo de globalização e seus impactos sobre as organizações; e gestão financeira internacional.