Alessandro Picelli

Responsabile Design & Comunicazione presso Morando SpA. Implemento e sviluppo soluzioni creative, attraverso i canali stampa, digital, video, social, per aumentare l'awareness dei marchi dell'Azienda attraverso campagne adv, social, packaging, e sviluppo materiali P.O.P. Come Responsabile del reparto di comunicazione interno, gestisco i progetti ed i rapporti con le agenzie di comunicazione (pubblicità, web e social), case di produzione, con i freelance ed i fornitori. Insieme alla Direzione Generale, partecipo alla gestione ed analisi dei dati di mercato, alla definizione degli obiettivi e delle strategie di marketing dell'Azienda. Head of Design and communication for Morando SpA. I develop creative solutions for all communication channels, (digital, print, video and social) to increase the awareness of corporate brands through: advertising campaigns (TV and print), packaging, P.O.P materials, social. As Head of the graphics and communication department I deal with developing new concepts and planning future launches; in particular, what concerns packaging design and new advertising campaigns for which I manage relations with external communication agencies, Production houses, freelance and suppliers. Together with the General Management I take part in the market data analysis, in the definition of the Company's marketing objectives and strategies.

Activities: Advertising, Apparel & Brand Design. Artworks & Labelling, Exhibit and Packaging Design. Main Clients/projects: Apparel Design: Adidas Original, Napapijri, McGregor Fashion Group (Special editions/collections- Lotus, Rallye Automobile de Monte-Carlo), Anni Luce, Ems' Active Design, Artero Consulting. Advertising/communication: Leo Burnett/Mundocom, Ad Artem Pharma, SER Wax Industry, Prices, SeriJakala, Nana Lab, Nuovo Musinè Sport Village, Sunday Group/Fiat Industrial, Prodea Group, Regione Piemonte, ToBe Events.

Free lance creative & finisher graphic designer - Leo Burnett/Prodigious Activities: Creation and format adaptation for national advertising releases and BTL materials. Main clients: Fiat, Iveco, Jeep, Rai.

Free lance creative & finisher graphic designer - Leo Burnett/Prodigious Activities: Creation and format adaptation for national advertising releases and BTL materials. Main clients: Fiat, Iveco, Jeep, Rai.

Cataloghi loyalty and fidelity, materiali P.O.P. per: Esselunga - Gruppo Selex: Famila, Mercatò, Sigma.

Historic Montecarlo Rally Special editon collection: prints, patches and embroideries.

Ideation and development of Private labels collections: Denim Line + Sportswear Line - Style & Design, from Sketches design to labelling and fabric choosing, from colors card to final launch production.

Varsity Heritage Edition - Design & style -Collection of garments, prints, trimmings, and accessories.

Activities: Art direction > Exhibit & Packaging design, Advertsing, P.O.P. & labelling design Main clients: K·Way, Zoom Torino, Superga, Robe di Kappa, La Martina, Bomboogie, Sava (FCA Bank) Fiat, Raspini, Compagnia di San Paolo, Consorzio del Barbera; wine labels design for many Vineyard brands.

Activities: Apparel Graphic designer & Art direction/client management on foreign clients - Exhibit & Packaging design, Advertising, P.O.P. & labelling design Main Clients - Italy: TRUSSARDI jeans, COLMAR (Manifattura Mario Colombo) , BROOKSFIELD, SIXTY Group, HENRY LLOYD, JAGGY, SABELT. Foreigners clients: McGREGOR (Netherlands) - Sportswear Line and special editions for WILLIAMS F1 (UK) - SPYKER F1, GAASTRA (Netherlands), KARSTADT (Deutschland) - Peckott - Department Store Private Label.