Alessandro Norscia

Member of the executive team leading the company on its mission of creating a workforce of Autonomous Robots. Overseeing Product Management and Design.

Responsible for all aspects of May Mobility's global product offering including: - Foundational hardware, such as Vehicles used, Compute Platforms, Sensor Suites and UX devices; - On-vehicle and remote software for Autonomous Driving features, Rider-Experience and UX, Mapping, Route-Planning, Fleet Management and remote Vehicle Supervision systems; - Transportation services planning and delivery, defined by Operational Design Domains (ODDs), routes, rider experience, and data packages; - Channel/ecosystem partnerships with On-Demand-Service (ODS) providers and vehicle manufacturers. Highlights: - Established the Product Management function in the company and built a team of professionals responsible for delivering on all aspects of the above product segments; - Set vision and instituted management practices in the team to lead company towards market success, delivering first "Rider-Only" (driverless) service in its history and among few in the industry.

Held global P&L responsibility for Intel’s Automotive and Autonomy business. Oversaw specific segments across Autonomous Driving, Advanced Driver Assistance Systems (ADAS), the centralization of In-Vehicle Compute, Infotainment (IVI), Autonomous Mobile Robots and Infrastructure-as-a-Service. Challenged with defining and taking through the development lifecycle hardware/software products and roadmaps, revenue and design win targets, product marketing, pricing/commercial strategy, business development, marketing, and PR, developing and maintaining hardware/software industry ecosystems, building partnerships with car OEMs, Tier 1s, ODMs, Contract Manufacturers and Cloud Service Providers. Highlights: - Directed the organization responsible for defining, managing, and commercializing in-vehicle SoCs, platform solutions, and Car-to-Edge-to-Cloud software for the multibillion-dollar Automotive markets, leveraging Intel’s Compute, Connectivity, Networking, AI and Autonomous Mobility technologies and software ecosystems to deliver the end-to-end compute backbone for the Software Defined Vehicle and Connected Mobility. - Developed and evolved the Autonomous Mobile Robots (AMR) business for the Industrial, Warehousing, Retail and Hospitality sectors, including end-to-end roadmap of SoCs, hardware/software platform solutions for the robot, the Edge and Cloud back-end environments, marketing campaigns, building the customer base, and an ecosystem of scaling partners.

Head of an organization dedicated to the management of Intel’s Open Compute platform business and solutions for the Computer Vision, Sensor Fusion and Driving Policy functional blocks of ADAS and Autonomous Driving systems. Such systems range from Level 2 to Level 5 of Autonomy and are used in privately owned vehicles and fleets for the transportation/mobility on demand ride-share services of the future. Organization charter included: - Managing all aspects of the business: business plan development and ownership, revenue, P&L, customer design-in/wins, hardware and software ecosystems and product planning. - Requirements definition and ownership of solutions including Atom and Xeon class CPUs, Deep Learning Accelerators, and hardware and software reference systems/platforms. Platforms include SDKs, middleware including Adaptive Autosar, and OS including QNX and Safety Linux. Requirements defined include Functional Safety (FUSA) ASIL ratings and features as per ISO 26262 and Automotive Grades according to AEC-Q100. - Ecosystem management for the product line. This includes developing a base of technology and commercial partners for the platform solutions encompassing PMICs, interface devices, middleware and OS vendors, and working with Tier 1s to support the availability of production platforms using Intel products, promoting these to OEMs. - Working with Tier 1s and car makers (OEMs) to jointly specify requirements for products and solutions and designing in the Intel products. - Negotiating contracts and deals with ecosystem partners and OEMs. - Pricing strategy.

• Ran the Wi-Fi and Bluetooth business worldwide in Qualcomm's Automotive and IoE/M2M group. The products are used in Infotainment, Telematics, Vehicle-to-Vehicle and Vehicle-to- Infrastructure (V2V/V2I) Communication and Advanced Driver Assistance Systems (ADAS) for the Connected Car and Smart Cities. • Responsibilities included business development at car makers and Tier 1/2 suppliers, design-ins, revenue, P&L, product and roadmap definition, ecosystem creation, including partnership activities for joint system development. • Member of internal and industry level working groups for the advancement of Autonomous Driving technologies and their roll-out.

• Managed Wi-Fi products in the Smart Home market segment. This included product and roadmap definition and 5 year business plan development. • Developed long-term Home Networking strategy and Wi-Fi roadmap for the consumer market and internal Smart Phone and Tablet solution platforms. • Managed relationship and activities with key SoC/processor partners for the development of joint solutions for Tablets, Smart Phones and retail accessories. • Developed Miracast/Wi-Fi Display accessory solutions for Phones, Tablets and PCs

• Developed from the ground up and ran Infineon’s Customer Premises Equipment (CPE) and Home Gateway business worldwide, taking it from a new entrant position to established player in 3 years. • Defined strategy, product roadmaps, developed business plan to successfully enter the CPE market amidst intense competition, 4 years after inception of the market. • Developed Infineon’s CPE OEM and ODM customer base in North America, Europe, China and Taiwan by leveraging Infineon’s brand name recognition and its strength in complementary markets strategic to the CPE segment. • Drove definition and development of CPE DSL and Network Processor silicon solutions, reference designs and system software for DSL modems, Gateways and Broadband Routers for the Telecommunications Carrier and Retail markets. • Successfully launched to market 3 generations of these products resulting in 30M units shipped. • Set up partnerships with ODMs and third party silicon vendors to create complete reference designs/systems and ecosystems for Infineon’s products

Responsibilities included account management, product marketing, business development and public relations for the ADSL CO (Central Office) and CPE product lines. Activities included product planning, definition, positioning, pricing, launching and PR. Account management activities focused on conducting and enhancing business with customers in Japan and North America.

Managed all product planning activities for the company and established a corporate process for new product developments. Products managed were DSL CO and CPE chipsets.

Responsible for the Marketing activities of the company’s ADSL CO product line. The role combined Product Marketing/Management and Market Development responsibilities at the worldwide level. In this role, forged Infineon’s first ADSL chipset into a world market product and developed relationships with key customers in the U.S.A., Asia, and Europe to actively engage on design in activities. Led cross-functional teams on accomplishment of product development and market introduction milestones.

Responsible for Product Marketing of the company's Voice Telephony products in Southern Europe, Central Europe and Israel. Developed product requirements for the regions. Worked closely with sales organization to devise and implement product positioning, pricing and market penetration strategies winning multiple designs and growing business in the regions by over 25% in 3 years. Worked with factory and field based functional groups and customers to resolve technical, logistics, and quality issues affecting customers in the regions.

Company flagship training program for Sales and Marketing professionals.