Alessandro Martire

Member of Bain’s EMEA Retail Practice, leading multiple projects across the Retail & Consumer Goods sector. I coordinate cross-functional teams, including consulting and advanced analytics professionals, delivering high-impact strategies for complex business challenges. I support leading clients on Commercial Excellence and Performance Improvement, with a strong focus on data-driven transformation. Key areas of experience include: › Customer-led Category Management – advanced analytics and custom tools to guide SKU mix and simulate business impact › Retail Buying Optimization – supplier targeting and negotiation strategies to maximize COGS savings › Promo & Pricing – AI-driven tools to support promotional planning and pricing accuracy › Supply Chain & Cost Optimization – continuous improvement and logistics network redesign › Strategic Growth – industrial planning and business expansion beyond the core › Store Operations – efficiency gains via scheduling tools and benchmarking › M&A and PMI – support for post-merger integration and operational alignment (>€5B revenue clients) › ESG Strategy – from materiality assessments to actionable sustainability roadmaps › Format & Concept Innovation – go-to-market redesign and new format development › Operating Model & Org Design – enabling long-term transformation through structure and process › SG&A and OPEX Efficiency – targeted cost reduction initiatives › AI-Powered Performance Tools – CRM, campaign optimization, and automation solutions › Vertical Integration – end-to-end design and implementation for production and processing sites I also advise Private Equity funds on due diligence and value creation in Retail, Foodservice, Consumer Goods, and Design

Oversee and coordinate strategic business initiatives for the Managing Director’s office, including the development of the industrial plan, new brand and commercial strategies. Led the implementation of cost optimization measures, a new logistics model, and acted as PMO for cross-functional teams

Beverage Categories | Managed the end-to-end purchasing process, defining a strategy focused on optimizing product and brand mix while expanding and strengthening the supplier portfolio. Selected brands and SKUs based on performance and market trends; negotiated sales terms, payment conditions, and delivery processes; defined promotional plans and in-store display layouts

Defined and executed strategic category plans to shape company positioning. Reviewed assortment mix using internal, market, and loyalty data (IRI, Nielsen, GfK), and set initiative targets in collaboration with cross-functional teams

Thesis: "The Evolution of Category Management: an empirical case study"

Thesis: "Grocer supplier sourcing and evaluation process: co-packer for private labels"