Alessandro Caroprese

Consultancy activity for small-medium sized companies including as follows: - Market analysis and detection of new market trends in the nutraceutical and dermocosmetic industry; - Technical support for the development of nutraceuticals and dermocosmetics; - Drafting of Go-To-Market (GTM) plan to optimize new products’ launch

Online incubation program aimed at validating and testing a business idea

- Drafting of global yearly brand plan for a RX/OTC drug (Legalon® - turnover 50M $) indicated for the treatment of hepatic steatosis; - Presentation of Global Brand Plan to Key Affiliates and Senior Commercial Team; - Global market research briefing and coordination aimed to define both HCP and customer journey and to gather key insights; - Global cross-functional team management by arranging monthly meetings with all the relevant internal stakeholders; - Day-by-day cooperation with Key Affiliates (located in Europe, Middle East, South East Asia, Greater China and Central America) in order to ensure a properly brand plan implementation at local level; - Direct cooperation with international distributors to setting new product launch and/or promotion to boost sales where no affiliates are located; - Establishment and management of an international KOLs network; - Development and sharing of traditional & digital marketing tools; - Close collaboration with Global Digital & Omnichannel Team to implement an effective omnichannel strategy basing on both HCP and customer journey; - Global Sales Forecasting & Marketing Budgeting; - Monitoring of Legalon and main competitors’ sales with a focus to key markets; - Arrangement of periodic international meetings with Key Affiliates

- Cardiovascular and dermatological portfolio management (RX, OTC, medical device, food supplements, dermocosmetics) - Drafting of annual marketing plan - Development of promotional tools and implementation of both offline & online activities - Analyzing market trends and competitors - Budget management and follow-up of activities - Setting and launch of new products locally - Active cooperation with Corporate Marketing - Participation in local and international congresses - Establishing and managing a local network of KOLs

Managing Babygella Line and implementation of digital channels

- Dermatological portfolio management (RX, OTC, food supplements, dermocosmetics) - Drafting of annual marketing plan - Analyzing market trends and competitors - Development of promotional tools and implementation of both offline & online activities - Budget management and follow-up of activities - Scientific training to Sales Managers, Area Managers and Med Reps - Participation in local and international congresses - Establishing and managing a local network of KOLs