Alessandra Magro

Responsible for all buying activities across Palm Angels DOS and concessions worldwide • Defined and managed OTB plans based on store forecasts, capacity, format, and regional needs • Analyzed retail performance to support buying decisions and optimize assortments • Led seasonal collection buying across all categories and store types • Prepared and presented sales performance reports to key stakeholders • Supported in-store teams with product focus, training sessions, and selling tools • Managed stock allocation and transfers between full-price stores and outlets • Collaborated closely with marketing, merchandising, wholesale, digital, visual, and store teams

Merchandiser – Heron Preston & County of Milan (Men, Women, Kids, Home) • Oversaw merchandising strategy across all product categories and lines + market research to inform collection development and commercial positioning • Led seasonal strategy planning and presented direction to the design/styling teams • Conducted in-depth collection reviews to ensure alignment with market needs and brand vision • Managed the full pricing process across categories and markets • Supervised training activities and sales campaigns to support go-to-market execution • Reviewed product selections and orders in collaboration with wholesale, retail, and digital channels • Analyzed End of Season results through both quantitative and qualitative KPIs

Merchandiser - Palm Angels, Ambush, Heron Preston, Opening Ceremony, County of Milan

Maison Margiela - MM6 all lines