Alessandra Cosme

Led the development and launch of the marketing department for monday.com in Latin America, driving cross-country marketing strategies focused on brand awareness, pipeline generation, and sales conversion. Collaborated closely with global teams to ensure seamless integration of local and global strategies, aligning regional efforts with overarching company goals. Contributed to a significant 35% growth in company revenue during 2024 through the execution of data-driven marketing activities and optimizing market penetration across key LATAM regions.

Responsible for developing and implementing integrated marketing strategy for key products, services, software and applications for SPS Division in Latin America. This includes planning and executing integrated marketing tactics – both product, channel, demand generation and communications, traditional and digital, both paid and earned – to help ensure audience engagement, ROI and reach sales results for SPS division. Lead a team of 36 members across Latin America. • Revised and implemented portfolio strategy to increase focus on 80/20 products. Reduction of 50% of the portfolio with 125% YoY growth in these product lines. • Developed and implemented an ABM project focused on the 10 largest retailers in the region, with the goal of tripling revenue from these accounts and increasing brand awareness • Led the “Lead to Revenue” project with the integration of strategies, plans and tools for acquisition, nutrition and lead conversion using paid media, events, earned media, among others. Results: pipeline generated by MKT: 133% YoY and revenue generated 206% YoY

Responsible for adapting global Marketing strategies of Data Center and Cloud, IA, IOT and 5G segments, for the Latin American and Canada region with strong focus in Brazil, developing and implementing a strategic marketing plan covering direct and comarketing budget. Work close to special partners as AWS, Microsoft Azure and Google. • Launched the 3rd Generation of Xeon products for DPG – first coordinated launch for the segment at the region • Developed a marketing engine to scale Comarketing programs within different accounts supporting key sales KPIs

Responsible to localize global strategies of Consumer, Business client and Gaming segments, for the Latin American and Canada region, adapting local needs in a marketing plan with definitions on strategy, target audience, messaging, budget prioritization and KPIs as well as orchestrating the implementation of these plans at the countries of the region. • Implemented Intel campaign to increase brand preference in Mexico, Colombia and Canada with double-digit increase in Intel Preference and Processor Relevance KPIs • Designed integrated gaming marketing plan to recover market share aligned with sales in the main countries of LATAM region, with an increase of more than 10 p.p. • Worked in partnership with Microsoft on an integrated campaign with growth of 121% YoY in units. • Experience of 3 months in Asia (Singapore) covering my partner in the region, managing marketing strategy and implementing campaigns in countries such as India, Australia, Japan, Taiwan, Indonesia, Thailand, among others.

Responsible of the integrated regional marketing strategies and the development of Consumer Marketing Campaigns throughout the region, mapping the entire consumer journey, defining the best marketing mix aligned with the global directions and local objectives of the countries bringing results of brand preference, lift on purchase intention and generating sales conversion. • Responsible to launch several generations of Intel processors on modern computers such as Ultrabooks, bringing positive brand results and sales growth throughout the region. • Developed cases to obtain budget and implementation of local plans with return of approx. 5X ROI. • Implemented new digital tools like Facebook CPAS and Google Coop integrated with retailers to track results. • Lead projects throughout the region with positive results that generated a Global Marketing Awards: PC Refresh, First Time Buyers, Tablets project, among others.

Responsible for the marketing department implementation for Olympus digital cameras in Brazil when the company settled a local office and local manufacturer in Manaus, hiring the marketing team and 3 agencies aligned with HQ guidance. Acted as the marketing interface with headquarter in Japan and Latin America. The responsibilities of this roles included: analysis of competition and market; strategic annual marketing planning; budget management and report; research & consumer insights; advertising & media; digital and social strategies; trade marketing with a team of around 120 promoters; retail programs; PR; ecommerce project implementation for high end products and accessories and management of its P&L; promotional activities; events and CoMarketing. In one year, the MSS increased from 9.5% to 12.4% and brand awareness increased among the target audience.

Responsible for strategic marketing planning of the printer division and for managing all marketing activities of the segment. • In one year, Samsung reached the number 1 position in market share in the multifunctional category. • Developed strategies for the Samsung brand and managed strategic alliance projects using the sponsorship of the Pan American Games as acounter-match negotiation. • Developed product launch plans and 360 campaigns. • Developed programs with distribution channels (Officer, Ingram, Nagem, All Nations and various resellers).

Responsible to manage various products segments, performing annual marketing planning, market studies, analysis of sales statistics, coordination of promotional actions, events, advertising campaigns, press activities and public relations. Implemented CRM program and ecommerce site.

Responsible for the development of the Communication strategy and plan for GLOBE Program to all American countries and manage all the implementation with local teams. Manage the stakeholder program for the region and be the sync with HQ in Switzerland. Create content and tools to ensure project implementation, adapt the programs to different countries and cultures and track results. Work in a very diverse and multicultural team and with a “change management” consultant from PricewaterhouseCoopers.

Responsible for the development of the communication and marketing strategy for the channel. Focusing on products and services launching, promotions, corporate communication and promoting the new web site for this audience; responsible to develop content for natura.net web site; budget plan and control; coordination with Argentina and Chile teams, in order to adapt the strategy to the local market culture and provide guidance and direction.