alessandra richards

alliances manager

About

Alessandra Richards is a Washington, DC-based account manager, marketing manager and publicist. Her expertise includes outside sales, digital strategy, content development and social media management in various fields including satellite communications, Military and Government, health IT, finance and non-profit. She has successfully secured stories on national news outlets including the New York Times, The Boston Globe and CBS Sunday Morning. Alessandra completed her undergraduate studies in Journalism and Public Relations at the University of Mississippi. Her memberships include the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), and the National Press Club.

Country

united states

City

washington

Industry

computer & network security

Skill

press releases, research, social media marketing, indesign, social media, facebook, community outreach, microsoft office, event planning, microsoft word, microsoft excel, multimedia, campaigns, social networking, public speaking, social media strategist, strategic planning, customer service, public relations, coordinating special events, proposal writing, interviews, client relations skills, powerpoint, marketing, leadership, astrology, fashion photography, spray tanning, sleep training, gluten free, polo, reality tv, wine and spirits industry, horses, matchmaking, product innovation, microsoft powerpoint, graphic design, magazine articles, magazine layout design, premiere, strategic communications

Experience

alliances manager

fornetix

2019-10 - Present · 7 yrs

account manager

comsat, inc

2016-12 - Present · 9 yrs 10 mos

marketing manager

comsat, inc

2016-12 - Present · 9 yrs 10 mos

business development, drug lifecycle tracking application

aurotech corp

2016-1 - 2016-12 · 1 yr

assistant account executive

bendure communications

2014-3 - 2016-1 · 1 yr 11 mos

*  Successfully pitch and book local and national TV and Radio for core client base, including the New York Times, The Boston Globe and CBS Sunday Morning. *  Nurture many strong relationships with Washington, DC-based food, lifestyle and business contacts. *  Create and manage social media for clients. *  Develop an audience and a strong following on social media platforms, Twitter and Instagram, which are pertinent to my clients. *  Manage WordPress and add digital content. *  Write and distribute press releases, media advisories and calendar advisories. *  Track media impressions and client press circulation. *  Compile monthly clip reports for clients. *  Primary contact for the opening of a new restaurant. *  Strong client relations.

intern

lafayette county literacy council

2012-9 - 2012-12 · 4 mos

*  Special Events Coordination *  Press Releases and Advisories; Created a campaign and written proposal to raise awareness of below grade-level reading in the community. *  Organized and attended Literacy Council events. *  Wrote press releases and media advisories to local media. *  Conducted research through surveys to community members.

intern

susan davis international

2012-5 - 2012-8 · 4 mos

*  Composed and sent daily clip reports to SDI and clients using BurrellesLuce and Meltwater. *  Wrote press releases and media advisories and made pitch calls to media outlets. *  Tracked media impressions and client press circulation. *  Lead an embassy outreach initiative. *  Conducted research for potential new clients. *  Attended weekly media team meetings and daily conference calls with clients. *  Managed LUNGevity, Marine Corps Heritage Foundation, and Employer Support for the Guard and Reserve accounts.

intern

crc public relations

2011-6 - 2011-8 · 3 mos

*  Wrote and distributed press releases and made pitch calls to media outlets. *  Conducted research for Chevron, Visa and Amazon.com accounts. *  Attended a private screening of The Undefeated and did press for the film. *  Booked clients from the “ForAmerica” foundation on several radio and TV shows. *  Utilized multimedia tools such as Twitter and Facebook for strategic communication.