Alessandra Monti

Leading an integrated strategy across product management, marketing and CRM to support business goals, regulation and P&L ownership. I manage a team of 7 professionals and work closely with sales, operations and customer service to drive acquisition, retention and churn prevention through data‑driven, customer‑centric initiatives. I oversee CRM and customer base management, segmentation and lifecycle programs (onboarding, renewal, win‑back), while steering the evolution of digital platforms (website, customer portal and app) to enable self‑service, personalized offers and seamless omnichannel experiences, including local and territorial marketing activities in key markets

Digital BU management, responsible for P&L, pricing, product management and digital platforms innovation, customer base management, churn control and NPS. Contact point for Operations, Finance, IT, Legal, Sales. Reporting to C-Level Executives.

Responsibility for lunch and life cycle management of smartphone and tablets, coordinating sales channels -retail and digital - brand, media, and CRM departments. Lately responsible for sales and marketing innovation projects: design, development and go-to-market. Key contact point for European Head Quarter, regular report meetings with EU C-Level

Responsible for product launch, go-to-market and life cycle management, with sales objectives. Coordination of supply chain and sale to define and achieve sales target, briefing and coordination of brand and creatives team, media, trade marketing and CRM to define launch activities and match time schedule, set up and deployment of promotion activities. Budget management and KPIs monitoring. Contact point for Global HQ product managers.

Responsible for the set up of the CRM function in Samsung. Designed and developed the CRM program, in terms of digital platform and data base, caring and retention activities. Also responsible for upsell activity and sales promotion, coordinating sales channels, media, brand and creatives teams. Budget management and third party scouting and management. Contact point for Global HQ – Marketing and CRM department.

In charge of mobile broadband offering definition and go-to-market, with sales objectives. Lately, in charge of churn management of mobile broadband customers.