Alessandra Guimarães

I work as an Art Director and Graphic Designer, developing projects in branding, visual identity, campaigns and visual communication for brands, entrepreneurs and companies. I am responsible for creative direction, defining visual concepts, building visual systems and creating brand extensions across different channels. I develop and manage the visual communication for e-commerce, including campaigns, banners, content and marketing materials, in close alignment with commercial strategies. I collaborate closely with marketing teams and stakeholders, actively participating in the visual and creative strategy of projects — from concept to execution. I use artificial intelligence tools as part of my creative process to expand visual exploration, accelerate workflows and ensure visual consistency, always guided by aesthetic judgment. I deliver projects on a freelance basis, with a strong focus on visual quality, clarity of communication and alignment with business goals.

I worked as Marketing Coordinator and Art Director, leading the creative front and the development of visual systems for branding, campaigns and digital communication. I was responsible for the creative direction of campaigns, consolidation of the brand’s visual identity, and the visual and strategic management of the e-commerce, integrating communication, marketing and performance. I structured and led the Customer Support (SAC) department, focusing on human-centered service and customer experience, aligning brand values and communication across customer touchpoints. I coordinated the creative team and worked closely with marketing, e-commerce and key stakeholders, organizing processes and ensuring visual consistency and strategic alignment. Key results: +30% increase in campaign adoption +40% growth in online revenue in 2024 +25% increase in engagement across digital campaigns

I worked as a Senior Graphic Designer, focusing on digital communication, performance and visual identity, supporting marketing, e-commerce and commercial teams. I was responsible for the design and development of responsive newsletters, with a strong focus on conversion, visual consistency and alignment with brand strategy. I created visual content for social media and digital campaigns, including creatives for paid media (Meta Ads and Google Ads), with an emphasis on engagement and performance. I contributed to the visual and functional maintenance of the e-commerce platform (WordPress + WooCommerce), ensuring continuous updates of banners, campaigns, landing pages and commercial communication. I produced and edited product imagery, as well as multimedia assets (videos, animations and GIFs) for digital campaigns and institutional channels. I also developed visual materials to support sales teams and internal areas, strengthening visual communication and alignment between marketing and sales.

I worked as a Graphic Designer within the Sacada Group, developing visual assets and design systems for a fashion brand with a strong presence across digital channels, e-commerce and physical retail. I was responsible for creating visual content for social media, aligned with brand identity, communication strategy and positioning. I designed and built promotional and institutional newsletters, ensuring visual consistency and integration with commercial campaigns. I contributed to the design of digital storefronts and visual elements for the e-commerce experience, connecting online user experience with brand language. I produced creative assets for paid media campaigns (social and display), as well as promotional materials to support sales teams, wholesale operations and physical stores. This experience strengthened my work in branding, multichannel communication and brand-driven design, within a fast-paced and high-aesthetic-demand environment.

I worked as a Senior Graphic Designer with a focus on marketing, contributing to the annual planning of marketing actions and campaigns, integrating communication, product and commercial strategy. I was responsible for the creation of point-of-sale (POS) materials (adhesives, displays, signage and promotional assets), ensuring visual consistency across retail environments, brand identity and campaigns. I contributed to the management of social media and content strategy, aligning visual language, brand positioning and marketing objectives. I coordinated photoshoots for e-commerce and lookbooks, ensuring strong art direction, aesthetic consistency and image quality. I maintained close collaboration with partners and external collaborators, supporting campaign execution and integrated brand communication. This experience strengthened my work in integrated marketing, branding and visual direction, connecting design, content and strategy.

I worked as a Marketing Supervisor, leading the creative team and structuring the company’s communication, marketing and customer relationship initiatives. I was responsible for the annual planning of marketing actions and social media strategies, integrating institutional campaigns, internal communication and the company’s strategic objectives. My role included the management of Customer Support (SAC) strategies, with a strong focus on continuous improvement of the customer experience, organization of service workflows and quality across post-sales channels. I coordinated press relations and managed partnerships with strategic collaborators, strengthening the brand’s institutional presence and recognition. I also developed internal communication campaigns, contributing to cross-team alignment and the consolidation of organizational culture. This experience strengthened my expertise in team leadership, marketing strategy, integrated communication and customer experience management.

I worked as a Senior Graphic Designer, contributing to the concept and development of visual identities for licensed products of major brands such as MasterChef Brazil and Rock in Rio, with a strong focus on brand coherence and multi-channel application. I was responsible for digital campaigns and social media content, as well as for developing visual assets for the e-commerce sales journey, connecting communication, product and commercial strategy. I contributed to the development of point-of-sale (POS) materials and internal communication campaigns, ensuring visual alignment across external communication, retail environments and internal teams. I worked closely with internal clients and commercial teams, supporting the standardization of sales support materials and the organization of visual communication across all channels. This experience had a direct impact on the expansion of the licensed product portfolio and the strengthening of brand presence, while consolidating my expertise in branding, product design, campaigns and integrated communication.

I worked as a Senior Graphic Designer at an integrated communication agency, focusing on editorial design, institutional communication and internal campaigns for clients across multiple industries, including industrial, beauty and food sectors. I was responsible for the graphic design and layout of editorial and institutional materials, ensuring clarity of information, visual consistency and alignment with each client’s strategic objectives. I managed accounts with diverse profiles, working closely with communication teams and clients to translate complex content into structured, coherent and effective visual solutions. I also contributed to the development of internal communication campaigns, supporting institutional alignment, organizational culture and internal engagement. This experience contributed to the expansion of the agency’s institutional portfolio and included participation in award-winning projects, such as the 2011 Coca-Cola Sustainability Report, recognized as Best Sustainability Report, reinforcing my foundation in editorial design, corporate communication and institutional reputation.

Awarded Best press piece for the Final Tesis Award Nominated for best final tesis award of 2007

- E-mail Marketing Performance and Strategies - Google Ads / Google Analytics - Content Marketing x Inbound Marketing - Social Media - Programmatic Advertising / Media Planning - ROI and Performance Metrics - SEO