Ale Parme

Alexandre Parmigiano, nicknamed PARME inside advertising scene, started his journey at GREY in early 2025, with the challenge of leading the creative team and improving both the agency's creative output and craft, so that through great ideas to drive the agency's business, find new opportunities, as well as help our clients grow in line with their goals. Parme has a career of over 21 years in advertising, previously working at Agency Ogilvy, helping to assemble the creative team and shape the agency's personality. Before that, he worked at agencies such as Publicis, Africa, Talent, Cheil and Dim as Art Director, working with brands such as Vivo, Chevrolet, Vale, Mitsubishi, Jeep, Bradesco, Itaú, Parmalat, Samsung, Brahma, Absolut, Italac, Cobasi, PremierPet, P&G, Sanofi Aventis, Dove, Betfair, Comfort, Unilever... Parme has also attended and won almost every major trophy at advertising festivals around the world, including: Cannes Lions, Clio Awards, One Show Interactive, Fepi, Lusos, El Ojo, Wave Festival and CCSP. Parme is also Joaquim's father, Amanda's husband, fights Jiu-Jitsu, is an eye photographer, surfer and skateboarder, volunteers and musician in a mantra band.