Alena Šopov

› Leading a team in executing a comprehensive marketing and communication strategy › Managing a marketing budget, optimizing spend across channels › Collaboration with cross-functional teams to enhance product positioning and messaging › Negotiation with external vendors to secure advantageous terms › Conducting market researches to identify market trends › Engagement of company's management in social media (ambassadoring)

› Ensuring target solution of a flagship product inline with company's strategy › Project management (business)

› Strategic advisory and business transformation › Customer centric approach › Delivery of consulting projects

› Implementation of pro-customer solutions in business processes › Presentation to business partners

E-commerce business with Indian handicrafts, handmade and handpainted products, furniture and NGO products. › Customer journey mapping › Marketing copy, products descriptions, google ads + sklik, heureka, favi, biano › Supply chain management › Events organization (opening, design show, travel fair promotion, professional lectures)

Top Spa-Wellness Center in Prague 1 › Guidance of customer experience through all on-line and off-line channels › Describing marketing personas and supervising customer experience through them › Identifying customer touchpoints and improving customer satisfaction › Social media marketing: analysis, content creation, paid search › Supervising tailor-made website solution and crm › Management of 22 employees (including training)

› Point of contact for clients and other external partners › Managing agenda and setting up meetings › Making travel arrangements and preparing expense reports