Alena Sheina

Alena led the execution of all marketing initiatives across global markets (North America, AUS/NZ, and MENA) to drive brand authority, lead generation, and revenue growth. Premier is an all-in-one AI-powered construction ERP platform recognized by Forbes Advisor as the #1 Cloud ERP for 3 consecutive years. Core Responsibilities: • Owned global marketing strategy aligning brand, demand generation, product marketing, and events to revenue targets. • Drove 15.9x ROI from organic search alone, accounting for the majority of marketing-sourced revenue. • Increased organic traffic 400% in 8 months, securing #1 SERP rankings for high-intent product terms. • Pioneered AEO initiative, increasing generative AI visibility by 564% and capturing high-intent inbound leads and from LLM platforms. • Managed global marketing budget, driving strategic allocation and resource management to maximize ROI and fuel scalable business growth. • Reported to VP of Sales & Marketing and built global marketing team from the ground up, hiring internal marketers and managing international agency partners across demand generation, SEO, paid media, video production, development, and creative execution. • Architected scalable full-funnel marketing engine integrating inbound, paid media, ABM, events, and automation. • Owned marketing strategy for 14 tradeshows and 2 client conferences, developing messaging, assets, and on-site content capture to strengthen customer expansion and enterprise pipeline. • Established operational SOPs and scalable workflows enabling global team expansion and execution consistency. • Spearheaded digital transformation of four Next.js websites, improving Core Web Vitals, UX, conversion flow, and inbound lead quality. • Built and deployed 16 marketing agents within Perplexity AI to automate core workflows, reducing manual effort. • Aligned marketing, sales, product, customer success, and partnerships to improve pipeline quality and deal velocity.

Founded and scaled a construction-focused digital marketing agency to $500K ARR before a successful exit. • Built and led full-service digital marketing agency serving 50+ B2B clients. • Owned client acquisition, growth strategy, operations, and financial performance. • Managed $300K+ annual paid media budgets across client portfolios. • Launched over 50 custom WordPress websites, providing clients with a professional and robust digital presence. • Delivered 250-1000% ROMI across inbound and paid acquisition programs. • Led and mentored internal team of five across creative, paid media, and account management. • Developed repeatable frameworks for SEO, content strategy, and demand generation. • Analyzed market trends and consumer behaviour to inform data-driven strategies and provide a competitive advantage for clients in the construction industry.

Legacy films and small business promotional videos in Toronto. • Managed the whole video production lifecycle for over 20 clients, from initial creative consultation to final delivery, ensuring their vision and objectives were met. • Led the on-site production, which included personally shooting video footage, setting up equipment, and directing talent. • Edited and colour-graded video assets using Adobe Premiere Pro and other Creative Suite tools to produce final videos that exceeded client expectations. • Clients included CrossFit gyms, Real Estate Agents, Jewelry Boutiques, Boudoir Photography Studios, Spas, and Software Companies.

Employed under Perseus Group, one of Constellation Software's six operating groups, which collectively manage hundreds of individual businesses. • Orchestrated inbound marketing campaigns for 3 SaaS companies (Ibcos, Magstar, DIS), driving significant growth in lead generation. • Managed $100K USD monthly budget across global campaigns. • Led a three-person internal team, overseeing project management and task delegation to streamline marketing operations. • Coordinated all aspects of international tradeshows and user conferences, personally leading all logistics and bookings to enhance brand presence and engagement on a global scale. • Implemented Pardot automation workflows to accelerate pipeline and nurture conversion. • Produced strategic customer video testimonials to support enterprise sales.

A healthcare integration software provider, building SaaS services on the Microsoft stack. • Led content marketing efforts, including copywriting for blog posts, to increase organic reach and social awareness. • Revitalized all marketing templates, ensuring cohesive brand identity and consistency across all external communications • Partnered with the Vice-President of Sales to develop and execute marketing campaigns that drove strategies for future business growth. • Employed targeted SEO strategies to expand website reach and boost content visibility across key digital channels. • Drove audience engagement by setting up email campaigns in Constant Contact to promote a monthly webinar series.

• Collaborated with U.S. staff and Canadian Project Managers to set up projects in the company's accounting system. • Assisted with project setup, editing and formatting reports, and RFPs. • Printed and bound reports for internal and external use. • Worked with Project Managers to oversee project billing, invoicing, and day-to-day project accounting issues. • Assisted with overall project and office administration.

• Assisted in drafting business plans, articles, press releases, and website content for clients across the telecom, transportation, and advertising sectors. • Supervised a team of two programmers for a mobile VoIP project. • Authored all marketing collateral to facilitate project launch. • Collaborated with a website designer to optimize site architecture and usability. • Facilitated trademark registration for clients. • Executed Search Engine Optimization strategies to boost website visibility on Google and Bing.

• Maximized store revenue by acquiring new cable, internet, cell phone, and home phone customers by providing all necessary information on services and deals, and acting professionally and openly. • Upgraded existing customer accounts. • Provided technical assistance to users experiencing software and account issues, and dealt with customer service issues. • Assisted the Sales Manager in testing and displaying products, compiling financial and sales reports, and supervising inventory orders and shipments.

What I valued most about this program was the opportunity to explore a wide range of courses. Throughout my university journey, I delved into Business Marketing, Deviant Behavior, History, and Basic Web Development. These diverse subjects expanded my insights into human behavior and the digital realm. The program fostered a non-linear thinking approach and encouraged me to apply my understanding of human psychology to real-life situations.