Alena Ragozina

Chief Marketing Officer @ CodeDunes Solutions

About

Experienced CMO with over 10 years in marketing and brand leadership across industries like tech, sports, finance, real estate, and e-commerce. I’ve helped businesses scale, grow revenue, and enter new markets by combining data-driven strategy with hands-on execution. Along the way, I’ve worked with global brands such as Moët Hennessy, BMW, Red Bull, Coca-Cola, Adidas, and MasterCard — leading cross-functional teams and delivering results that stick.

Country

City

Russia

Industry

Internet

Skill

Data-driven Decision Making, ROI Optimization, Обучение на примерах прошлых достижений, Спортивный маркетинг, Large budget management, Маркетинговые коммуникации, Marketing Strategy, Strategic Communications, End-to-end Analytics, Digital Strategy, Brand Development, Brand Strategy, Product Management, Customer Relationship Management (CRM), SAP, SAP BI, B2B Marketing, B2C Marketing, Business-to-Business (B2B), Figma (Software)

Experience

Chief Marketing Officer

CodeDunes Solutions

2024-4 - Present · 2 yrs 6 mos

United Arab Emirates

Easy Padel project

Marketing Lead

POCHTOY COM LLC

2021-11 - 2024-4 · 2 yrs 6 mos

United States

Led marketing team growth and spearheaded international expansion, driving product launches in new markets, optimizing business performance. KEY ACHIEVEMENTS - Achieved 10% MoM order growth while cutting CAC by 15% by focusing on high-converting channels, enhancing website conversion rates, and boosting organic traffic - Tripled organic website traffic and doubled online customer ratings within one year - Launched a new marketplace (qwixit.com) in 3 months as product owner, reaching ROI in under 6 months - Boosted repeat purchases by 45% through loyalty program redesign, contributing to a 4.6% increase in overall company profit - Crafted and executed data-driven, multi-channel marketing, communication, and brand strategies

Head of Marketing

CSKA Professional Hockey Club

2019-6 - 2021-11 · 2 yrs 6 mos

Led marketing, sponsorship & fan engagement for a top-tier sports brand. KEY ACHIEVEMENTS - Grew active fanbase by 30% via CRM loyalty & personalization - Reduced ad spend 10x by shifting to high-performing digital channels and fine-tuning audience targeting - Secured 5 major sponsorships through brand partnerships & activations - Conducted 4,000+ respondent market research to refine brand strategy - Managed 360° campaigns across TV, radio, digital & offline, maximizing ROI on limited budget

Lead digital marketer

INCOM Real Estate

2017-3 - 2019-6 · 2 yrs 4 mos

Managed digital sales channels and improved lead generation efficiency for secondary real estate products. KEY ACHIEVEMENTS Increased email-driven sales by 8.5x and direct website sales by 48% through continuous UX improvements and content optimization, while lowering CPL via systematic testing and refining of conversion funnels.

Account Manager

Advertising, event and creative agency

2010-1 - 2016-3 · 6 yrs 3 mos

Handled strategic client relations and campaign execution for global FMCG, sports and luxury brands. Delivered localized multi-channel activations for Adidas, BMW, Red Bull, Moët Hennessy, Coca-Cola and others.