Alessandra Lessa de Oliveira
Diretora de operações de recursos humanos @ Captativa
About
Human Resources Executive with over 20 years of generalist experience, leading all HR subsystems in national and multinational companies, including fast-growing organizations and highly complex environments. Strong background in People & Culture, Performance Management, Compensation & Benefits, Learning & Development, Labor Relations, Diversity & Inclusion, and Employer Branding. Throughout my career, I have driven organizational and cultural transformations by integrating technological innovation with people management practices. Most recently, I led the implementation of an AI-powered virtual assistant for Recruitment & Selection, reducing time-to-hire, increasing resume screening efficiency, and enhancing the candidate experience — aligning technology with strategy and organizational culture. Proven experience in fast-paced growth environments, including building HR functions from the ground up, post-merger integration, implementation of scalable processes, and strengthening employer branding. My mission? To align people, culture, and business — driving sustainable growth and positive impact on results.
Brazil
São Paulo
Human Resources
Ordenamento jurídico, Resolving Issues, Argumentation, Resolução de problemas, Avaliações de desempenho, Foco no cliente, Inglês, Instrução, Insights de negócios, Estratégia, Indicadores-chave de desempenho, Economia, Publicidade, Direito do trabalho, Relatórios empresarias, Habilidades analíticas, Eficiência operacional, Análise das necessidades de treinamento, Facilitação, Coaching
Experience

Diretora de operações de recursos humanos
Brasil
Atuação executiva na gestão de operações e pessoas, com responsabilidade pela estruturação de processos, fortalecimento da governança de RH e acompanhamento de indicadores de performance (BSC, SLAs e KPIs). Liderança de times multidisciplinares com foco em crescimento sustentável, eficiência operacional e aprimoramento da experiência da pessoa cliente e colaboradora. Condução de projetos estratégicos voltados à expansão de serviços e à integração entre áreas corporativas, preparando a organização para sua próxima fase de escala e maturidade operacional.

Talent Acquisition Manager
São Paulo, Brasil
Structuring processes and implementing tools for the B&Partners Talent Acquisition Hub (martech holding company formed by 18 companies). Reporting directly to the Head of People & Culture, I currently manage Talent Acquisition professionals. Responsible for implementing tools applied to recruitment and selection and the candidate's experience, I am the focal point in Recruitment and Selection for the HR's of the 18 companies. I conduct end-to-end selection processes in executive and C-Level positions. Also responsible for recruiting affirmative vacancies, responding to two movements established in the UN Global Compact: "Race is a Priority" (SDG 10), and "Elas Lideram" (SDG 5). Where B&Partners won in 5 categories, within of the Elas Lideram and Race is Priority movements: - Category 50% of women in leadership positions by 2030; - CEO Elas Lideram 2030 Category - which rewards the CEOs most engaged with the company's theme, actions/initiatives/projects; - Category 30% of black or indigenous people* in leadership positions by 2025; - Category 50% of black or indigenous people* in leadership positions by 2030; - Race is a Priority CEO Category - which rewards the CEOs most engaged with the company's theme, actions/initiatives/projects. Recently, I led the implementation of an AI-powered virtual assistant for the recruitment and selection process, aimed at optimizing résumé screening and providing candidates with a smoother and more humanized experience. This initiative is part of a broader digital transformation movement within HR, aligned with the organization’s innovation strategy and culture.

Human Capital Specialist
Barueri, São Paulo
- Experience as a Business Partner for Finance and Presidency; - Focal Point in ensuring the alignment between HR initiatives and the needs of internal clients; - Active participation in the process of Incorporation Multiplus - LATAM; - Acting in the Change Management process.

Head of Human Resources
Telbrax
Belo Horizonte Area, Brazil
- Management team consisting of 1 Coordinator, 3 Consultants, 2 Analysts and 2 Assistants in the subsystems: Personal Department, Work Safety, Recruitment, Selection, Organizational Development and Internal Communication; - Management and implementation of processes, tools and indicators; - Business Partner supporting leaders in decision making and partnership in achieving business goals; - Implementation of the talent development and retention plan, we kept 100% of talent pool professionals; - Monitoring the Customer Relationship area in the implementation of NPS and implementation of the Climate Survey in partnership with GPTW with obtaining 85% satisfaction; - Roll out of the Performance Evaluation with 100% employee participation; - Partnership with Career Builder for optimization in the selective processes and maintenance of 100% in the success of the hiring; - Implementation of the Inclusion Program in partnership with Instituto Éster Assumpção for mapping, leadership awareness and inclusion of professionals with disabilities; - Promotion of endomarketing actions for engagement and implementation of the new Brand; - Responsible for Strategic Planning, Budget and Indicators of the area; - Active participation in the Executive Committee; - Effective performance in the sales.

HR Business Partner
São Paulo e Região, Brasil
- Acting as Business Partner in On-line and Offline Communication Agencies; - Assistance in the redesign of Organizational Development tools: Climate Research, Feedback Round, Leadership Training; - Active participation in meetings of Staff to support the allocation of professionals; - Focal Point in the surveys of human resources needs; - Member of the working group for merger process for Business Units in Communication Agency. - A member of the Performance Management Group using tools such as PDCA, GMD and Routine Management, based on the development of corporate and individual goals.

Human Resources Supervisor
São Paulo Area, Brazil
- Coordination of a team composed of 3 Analysts and 1 Assistant. - Management of the Human Resources subsystems, involving R&S, T&D, Corporate Communication, Organizational Climate and Career Plan. - Coordination and participation in the projects: implementation of performance indicators, structuring of the BPO process, structuring of the performance evaluation process and organizational climate, implementation of the Minha Carreira tool and the HR Portal. - Use of the Quantum Method to perform Function Engineering (mapping performance, potential, skills, career and succession). - Development and realization of Assessment and career direction for leadership in several areas, with structured feedback for the Board and evaluated professional. - Monitoring and redesign of organizational structures, involving diagnosis, strategic planning and definition of key positions and financial impacts for the Business; - Restructuring, implementation and updating of human resources policies. - Preparation and implementation of training needs diagnoses (internal and external), as well as the development of the annual schedule, involving budget control, costs, logistics and evaluation of the program content. - Implementation, coordination and control of Human Resources KPIs.

HR Business Partner
Cotia
Experience as Business Partner of the subsystems: Recruitment, Selection, Training, Development, Corporate Communication, Organizational Climate, Career Planning, Succession, Compensation and Benefits. Participation in the construction of the SWOT Matrix and development of strategic planning for Human Resources. Follow the steps to the Trainee Selection Process.
Alessandra Lessa de Oliveira's Contact Information
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