Aleksei Shaikhelislamov

International transfers (Web, iOS, Android) - Developed and aligned design strategy with the business, considering product maturity, goals and resources - Segmented users based on quantitative data and JTBD interviews - Did competitive analysis on AARRR - identified growth points, implementing best UX practices increased conversion by 12%. - Introduced RICE framework to prioritize tasks, increasing transparency of solutions - Defined key product metrics within the AARRR framework, allowing for more accurate measurement of UX effectiveness and bottlenecks. - Launched a process of unmoderated UX research, improving the quality of design solutions produced - Automated multi-language work, accelerating localization and implementation of interfaces by 50%, reducing Time-to-Market. - Realized a complete redesign of the international translation web service, which increased the number of successful translations by 18% and reduced user errors by 25%.

Optimised the team's design processes and implemented a design system (unification of all elements and components, process for transferring layouts to development), which reduced transaction costs and led to a 20% reduction in time-to-market. Significantly reduced the amount of work required to test the design system Optimised the sales funnel: - Influenced purchase metrics by conducting CustDev needs research, which allowed the ad campaign to be optimised for a prioritised user segment. - Influenced activation metrics by working to 'warm up' the user on pre-purchase onboarding screens - Influenced engagement metrics by analysing qualitative and quantitative metrics, competitive analysis and CustDev, which influenced the time to play metric. - Influenced retention metrics by conducting competitive analysis, implemented improvements that increased retention - Conducted competitive analysis, analysed content management platforms/solutions, created a roadmap with prioritisation and team estimation, which allowed the hypothesis of demand and profitability to be tested in the shortest possible time.

- Built and agreed with stakeholders a design strategy for KES, created a product portrait with resources, processes and priorities with the product manager, defined the design values for the business (product quality, speed to market and product profit) and built organisational commitment to the product values, setting the right priorities. - Redesigned the KES product range. - Implemented a design system that significantly reduced development and testing time and increased the efficiency of Kaspersky Endpoint Security product development and support. - Increased business margins by reducing the cost of creating and maintaining product functionality. As a result: - Reduced the cost of writing and maintaining documentation by a factor of 5 by combining the creation of security rules for Windows, Mac, Linux, iOS and Android platforms into a single script. - Improved user experience, resulting in faster script execution and fewer errors. This improved user satisfaction according to the Customer Efforts Score (CES) user experience methodology. - The improved user experience significantly reduced the number of support calls, resulting in lower support costs. - Initiated the organisation of a new channel to target research respondents among current users and organised the feedback collection process.

- Conducted an audit of all B2B products and created a work backlog and roadmap, conducted initial assessments, assembled a proactive team from related products and coordinated resource allocation. - Initiated and designed Kaspersky's first B2B product using a design system that I fully developed in a leadership role, setting a precedent and demonstrating results that had a positive impact on improving business margins and reducing TTM in the face of development scarcity and turbulence in the sanctions environment. - Validated all the hypotheses put forward, which enabled me to gain the credibility and resources to further scale the design system across the entire Kaspersky B2B product line.

- Application of the developed integrative system in designing a single design pattern for all 360+ online services of the city of Moscow - Based on the components of the design system and a single pattern created a designer of online services similar to "Tilda", which allowed to collect online services for managers and analysts, significantly relieve the resources of designers and developers and increase the throughput of the team with the current resources 4 times.

As a manager, developed a design system that took into account inclusivity and user disabilities, such as blindness, when registering for online services.

Formed the design team, created researcher expertise within the product, created and implemented the design system.

Designed scenarios for airline, rail and hotel purchases, resulting in improved user experience

For the first Russian MMORPG AAA class was necessary to create not only gaming news portal with a fully adaptive interface, which included: forums, social network, library of game content, but also to integrate and adapt to the web gaming functionality with the mechanics of leveling the playing character, build an interactive interface for maximum monipulyatsiey character out of the game, and the mobile phone and tablet. https://portal.sf.mail.ru/forum

Organization and management of the internal design projects.

Designed designs for E-commerce websites.