Aleksei Vodianitskii

Business Development Manager, industrial adhesives - Business development across Russia and neighboring countries, including dealer network setup and management. - Successfully built a high-performing dealer network with transparent feedback and control systems. - Launched a new adhesive product line into the Russian market and developed the packaging adhesives segment from the ground up. - Led the development of customized adhesive formulations tailored to the specific needs and regulations of the Russian market, ensuring product localization and customer satisfaction. - Handled product complaints and customer debts, ensuring prompt resolution.

Business Development Manager, Engineering Wood (2021–2022)
 - Led the department to market leadership in Russia for one-component polyurethane adhesives for engineered wood.
 - Increased sales volume by 155% (kg) year over year.
 - Managed department operations in Russia and Belarus, developed local equipment solutions.
 - Conducted Go-To-Market analysis, Key Account Planning, and strategic initiatives. - Handled product complaints and customer debts, ensuring prompt resolution. Key Account Manager, Furniture and Building Department (2020–2021) Technical Sales Specialist (2012–2020)
 - Initiated and led projects for hot-melt and polyurethane adhesives for plywood and sandwich panels.
 - Managed top accounts including IKEA and federal dealers.
 - Coordinated between Henkel departments and production site in Tosno town.
 - Launched 7+ new products and drove significant sales growth in targeted regions.

Sales Manager, Department of adhesives for bookbinding and packaging industry
 - Built dealer networks in St. Petersburg, Nizhny Novgorod, Yekaterinburg, and Rostov-on-Don.
 - Trained regional reps and led the localization project replacing imported adhesives.
 - Provided regular reporting to corporate management in Finland. - Handled product complaints and customer debts, ensuring prompt resolution.

- Customer base development. - Commercial negotiations. - Technical testing of the product. - Handled product complaints and customer debts, ensuring prompt resolution.