Aleksei Kozlov

Lead marketing strategy and AI transformation initiatives for premier FinTech data platform. Drive comprehensive marketing operations while implementing AI solutions to optimize business processes and customer experience. - Develop and execute marketing strategy for 900K+ bonds database serving institutional investors - Spearhead AI implementation across marketing operations and business automation - Oversee digital transformation initiatives and emerging technology adoption - Lead cross-functional marketing team and coordinate with C-level executives - Drive strategic partnerships and market expansion initiatives"

Led digital marketing operations for leading FinTech data platform serving institutional investors. Managed internal team of SEO, PPC, and SMM specialists while coordinating with external agencies. - Built and optimized sales funnel from website registration to paid subscriptions - Implemented analytics framework for data-driven campaign optimization and targeting - Identified and launched new traffic acquisition channels to improve conversion metrics - Managed cross-functional team of 5+ specialists across SEO, contextual advertising, and social media - Collaborated with external agencies to scale digital marketing initiatives

Led comprehensive digital transformation and marketing strategy for HVAC solutions company. Developed positioning strategy and customer journey optimization to establish market leadership. - Conducted competitive analysis and market research to inform strategic positioning - Designed and executed integrated digital marketing strategy across SEO, content, and paid channels - Spearheaded complete website redesign resulting in improved UX and customer engagement - Built and managed cross-functional marketing team, establishing KPIs and budget allocation - Developed customer journey maps to optimize conversion funnel and improve retention"

Led B2B marketing strategy and client relationship management for enterprise accounts at Körber Group's industrial automation division. Developed account-based marketing approach targeting key manufacturing clients across European markets. - Designed and executed integrated marketing campaigns resulting in 35% increase in key account engagement - Built strategic relationships with C-level executives at major manufacturing companies - Created customized marketing materials, case studies and presentations for high-value prospects - Collaborated closely with sales teams on account penetration strategies and competitive positioning - Conducted market research and competitor analysis to inform marketing strategy - Supported business development activities through targeted marketing initiatives