Ekaterina Aleksandrova

Strategize and execute growth marketing efforts for a leading crypto exchange in CIS and EU. Grow and nurture existing users via email marketing, community engagement, social media campaigns, and online video streams. Work closely with VIP, Sales, and Product Teams to drive cross-department promotions and optimize product performance. Conduct regional research on the competition landscape, legal regulations, and consumer behavior. Notable Accomplishments: ► Launched 2 new CIS markets (Uzbekistan and Kyrgyzstan); increased user growth by +60% YoY in 2022. ► Conducted 5 events for brand awareness and user acquisition. ► Increased customer conversions by 15% thanks to the revamped email marketing cycle. ► Leading Influencer Marketing strategies for Italy and Poland. ► Contributed to 15% Russian community growth QoQ via creative growth initiatives, such as collaborating with trading schools, designing viral quizzes, and working with crypto communities.

► Work in tandem with Product, Design and Sales Teams to ensure consistent branding, messaging and timely product innovations. ► Manage a team of 2 to deliver required objectives within Social Media, Content, and Website Development. ► Lead HeartVoice mobile app user acquisition strategy based on 4 channels: Advertising, App Store Optimization, partnerships, and affiliated clinics. ► Support App user retention activities via Push Notifications, gamification, and Email campaigns. ► Analyze data from App Stores, Google Analytics, Admin panels, and Firebase to monitor customer acquisition and engagement. ► Identify and maintain strategic partnerships with healthcare and insurance players. ► Plan and execute the company’s corporate events: webinars, trade shows, roadshows, and monthly health engagement activities for clients. ► Create unique content for Weekly Email Campaigns, Social Media updates, and Website Health blog. ► Improve App Store Optimization for HeartVoice mobile app to drive app downloads. ► Manage www.ourheartvoice.com website creation and functionality from content and design ideation to SEO planning and execution. ► Conduct health screenings to acquire new App users and help with clinic operations. ► Set for success affiliate clinics by conducting training on HeartVoice Telehealth platform, deploying marketing collaterals, and helping patients with HeartVoice App navigation. ► Execute the creatives and analyze performance for Google Search Ads and Facebook Ads. _________ HeartVoice is a joint venture company between Omron Healthcare Co., Ltd. (Japan) and iAPPS Pte. Ltd. (Singapore).

► Boosted organic website traffic for www.alusplash.com by 20% by innovating and implementing on- and off-page SEO campaigns. ► Design and plan content for AluSplash social media channels and website. ► Engage with users on Instagram, Facebook, and Pinterest to strengthen the company’s online presence. ► Increased followers and social media engagement by 50% by incorporating effective content marketing and promotional tactics. ► Handle the design process of online and offline marketing materials, brochures, presentations, mood boards, blogs, and video production. ► Deliver and orchestrate presentation pitches for key events and products with top-level clients, including kitchen trends for Euro Cucina 2018 and the AluSplash product line for our Singapore client. ► Spearhead the maintenance and development of new AluSplash brand website structure and content. ► Leverage Google Analytics to monitor and report web activity in order to analyze the data. ► Maximize brand awareness by developing email marketing campaigns using MailChimp. ► Orchestrate U.K. public and press relations activities in collaboration with our PR company and social media influencers while handling ad hoc requests from trade and consumer magazine publishers. ► Innovate and implement launch plans and strategies for product category novelties. ► Assisted in marketing planning and the allocation of the quarterly marketing budget. _______________ AluSplash is an advanced aluminium-based Splashback and Wall Panel, which is eco-friendly, durable, cost-effective, and fire-resistant. Availalbe in 35 countries and installed in over 200,000 homes.

► Designing Integrated Marketing Communication plans for the university projects ► Conducting and analyzing primary data for the marketing research purposes ► Developing Strategic Marketing plan for Tiger Air for the university project ► Taking Human Resource modules as a minor subject Apart from studies, I have been actively participating in university life through playing in competitive SIM tennis team for 3 years and attending various workshops and talks on global competency, IT skills and etc

Awarded with special Certificate of Commendation

► Gained essential fundamentals about the F&B, hotel, and tourism industry ► Completed one-month training as a barista and hotel receptionist ► Participated in Effective Time Management and Leadership workshops