Aleksander Khudoley

Appointed to architect and lead a full-scale transformation of Beeline’s AdTech into a unified, data-driven platform — including team buildout, infrastructure overhaul, and M&A-driven expansion. - Defined and launched a commerce media vision rooted in 1st- and 2nd-party data. Grew the share of new products in the portfolio by 98%. - Within a 150+ person AdTech function, built a new 20+ person leadership and execution team — incl. CPO, CTO, CBDO, PMs, engineers, and analysts — to drive the new platform strategy and delivery culture. - Replatformed legacy DSP/SSP/DMP infrastructure, driving a 97% uplift in performance core. Supported full-service and self-service models. - Redesigned the discovery-to-delivery pipeline, cutting feature time-to-market by 67% and doubling GTM cadence. - Ran strategic M&A scanning (20+ targets), built integration playbooks and a partner-led expansion roadmap.

Key results: - Transformed the platform and products from a resource-driven to an independent market model. Attracting new clients (50%+ of the total portfolio), 68% of total revenue. 20%+ YoY revenue growth. - Led the company to profit economics. Increase in turnover per head by more than 40%. - Attracting investments, conclusion of credit and factoring contracts of 100M+ - Launched new O2O products: 100M+ in revenue. - Built products and processes for integration into the Sber ecosystem. - Attracting more than 50 new team members and creating new roles, including c-suite (CTO, CBDO, CCO, COO/HRD, CFO), developers, sales and marketing people. - Cultivated a new culture focused on team engagement in strategy development, with all-hands meetings and systems demo. I am highly skilled in strategy development, people management, improving operational efficiency, attracting investments and balancing cash flows to maximize returns. I have built a product-oriented approach to management and development, enabling me to launch new technological solutions like 020, Brand-formance, and achieve successful product integrations through partnership with Ozon and other ecommerce partners (Petrovich, Magnit, ect.). In addition to managing relationships with advertisers, I have maintained direct accountability to shareholders and Board members, ensuring transparency and alignment with business goals and successful M&A activities. Segmento is the leading adtech platform with a proven technology efficiency through a synergy of targetings based on shopping preference, interests and purchase data.

- Consulting and executed brand commerce strategies that integrated manufacturers and retailers advertising campaigns. Increasing 200%+ of ROI. - Designed and oversaw the implementation of effective marketing and media mixes. - Designing a data-driven approach to optimize business processes and provide professional consulting services to drive growth and efficiency.

General management responsibility for the iConText agency. Leading business strategy, management agency team 150+ - Working extensively across digital strategy, incl. e-commerce strategy, media planning and implementation, create new agency structure - Direct response for key Clients: LG, L’Oreal, Beeline, eBay, Rolf, HomeCredit Bank, Unicredit Bank - Working with key media, technology and selling partners: Google, Yandex.ru, VK.com/Mail.ru GROUP, Video International, Facebook, Yamondo performance Alliance, etc. - New agency products & services development: RTB/Programmatic, Video, CRM & eCRM, affiliate programs. - Launching the mobile-first/only agency brand. - Development of federal and regional sales. Design sales strategy to attract clients from Russian regions. - Implementation technology in to the agency clients placements including Google Analytics Premium, Attribution Modelling, Data Management Platforms

- Development of the company’s commercial policy - Develop and launch set of new products (in-stream and mobile video advertising). - Active sales and direct responce to work with TOP Clients: LG, P&G, Unilever, Reckitt Benckiser - Management and development of the company’s relationship with TOP advertising agencies: WPP/GROUP M, Publicis Group, DentsuAegis, OMD, ADV. Including annual commitments for main advertisers and top advertising agencies - Expansion of the company’s advertising capacity. Lead exclusive selling contract with: MAIL.ru GROUP (Odnoklassniki), Kinopoisk etc. - Work in collaboration with the research company like TNS and IAB Europe to design new standard of planning, measurement and ads format of video advertising. - Development of the special projects implementation department (The LG project was put on the short list of the best projects according to Red Apple in 2011). - Adoption of new technology solutions to increase the liquidity of the standard inventory, and to implement non-standard advertising formats and special projects

- Responsibility for the delivery of digital strategy, media-planning and analytics outputs to AegisMedia local and international clients - Direct response to work with TOP Clients: Nokia, GM, J&J, Phillips - Restructuring of Client Service Department resulted from incorporation with Aegis Media Holding - Manage of Digital team of Client Service Department 30+. Development and implementation of a new motivation schemes. - Since July 2008 work with all the clients of the integrated agency AdWatch Linked by Isobar (responsible for the work with AdWatch direct clients and Aegis Media clients)

- Active direct sales. Working with executive clients: Mitsubishi, Hyundai, Microsoft, Rolf - Developing of the sales strategy - Heading the New Business group and other groups, involved in the work over the current projects. - Positive experience in negotiating on different levels which has brought new contracts with strategically important customers. - Significant experience in preparation and making of proposal presentations.