Aleksandar Doychinov

Responsible for daily coordination of a small procurement team, including mentoring of our purchasing trainee and new employees. Acts as a link between the team and management, taking the lead on practical and cross-functional tasks internally and in supplier interactions. Simultaneously expanded and optimized own product categories, achieving broader assortments, improved margins, and reduced backorders.

Responsible for developing over 900 item numbers in different categories including hand tools, hardware, interior items & PPE. Trackable results including increased margin, decreased back orders, increased inventory turnover rate and development in environmentally friendly and sustainable packaging. Part of the company´s Work Smarter team and ESG committee.

Ensuring continuous development within some of the biggest categories in the Danish market, which includes selecting articles for marketing along with preparing and evaluating campaigns. I am also controlling and acting on key figures along with monitoring competitors and ensuring an overall competitive pricing strategy, leading to my solid contribution to the overall business development within the department. It has all helped to develop my already extensive knowledge of business management within the retail sector.

Engaged in a wide range of procurement-related activities including disposing, price and contract negotiations, product conversions as well as ongoing portfolio optimization and development. I was also responsible for daily contact with both Danish and foreign suppliers, while also solely responsible for the company’s sourcing activities. During the Covid-19-period, I have also been managing the procurement of various protective equipment, which have suddenly been in great demand with the company's customers.

Worked as a translator with the languages Bulgarian and Danish for The Danish National Police.

Business analyst dealing with the specific case of figuring out why sales of oil has fallen, while the rest of the business is improving. The job was done through extensive market analysis, including having focus on internal matters, the oil market, customers and competitors.

I worked as a trade intern at the Trade Council / The Royal Danish Embassy in Canberra, Australia between August 2017 – January 2018. Since the Embassy in Australia is a small mission, I was exposed to a wider range of tasks and responsibilities than an intern in a larger mission is expected to deal with. These tasks included: - Conducting market research and producing due diligence reports for high profile Danish companies - Participation in a range of business development activities including attending networking events and cold-calling of new clients - Participation in European Union Delegation meetings and Australian Government Briefing Sessions - Arranging and participating in meetings between Danish clients and Australian Government business organizations - Contributing to the embassy’s public diplomacy activities - Handling of general embassy enquiries and assisting with consular matters By working on these tasks I have demonstrated the ability to work both independently as well as a part of a larger team contributing effectively to the Canberra trade team and the broader trade team in Oceania (including Sydney & Auckland). During my time at the embassy, I was also responsible for the mission’s activities on social media including Facebook, Twitter and Linkedin.

As part of my education - BA International Sales and Marketing Management, I was having my internship at "CULT"​. During the training period I worked with some of the following tasks: - Market research and market plans - Collection of competitor data - Investigate potential importers / distributors in Europe - Various tasks for the export department.

As a part of my education as Marketing Manager, I had an internship of 3 months at Danish Crown. The company was my first choice, because I wanted to use my Bulgarian skills (language and cultural knowledge) in order to help the company increase the export to the country. During the internship, I was introduced to all the activities associated with running a company the size of Danish Crown. I visited all the different departments in the company, and gained usable knowledge about the supply chain of Danish Crown.

I was responsible for maintaining the corridors and residents' apartments. Furthermore, I was supposed to be open and communicative with the residents. I worked here Tuesday, Wednesday and Thursday. Monday and Friday I had a temporary job as a pedagogue in Skaering.

I had various temporary jobs at two different day care centers in Skaering. I worked almost full time from July 2011 - December 2011, when I was a substitute for a teacher who went on maternity leave. From January 2012 - June 2012 I worked Monday and Friday, and Tuesday, Wednesday and Thursday I was at work at Skaering Lokalcenter.

1st Semester The Emergence of Global Enterprises (10 ECTS) Emerging Markets, their Institutions and Challenges (10 ECTS) Management Research Methods (10 ECTS) 2nd Semester Organising and Managing the Multicultural Corporation (10 ECTS) Intercultural Competence (5 ECTS) Human Resource Management (5 ECTS) Global Sourcing and International Buyer-Supplier Relationships (10 ECTS) 3rd Semester Summer school, Aarhus University (15 ECTS) - Managing China Cross-border Development (5 ECTS) - Leadership, Management Strategy and Business Ethics (10 ECTS) Internship, Royale Danish Embassy in Canberra (15 ECTS) 4th Semester Master's Thesis (30 ECTS)

The course module Digital Marketing is a course module of 10 ECTS points and is a part of the BA in International Sales and Marketing. The academic content of this course in Online Marketing is based on the skills relevant to business, with a focus on Social Media and SEO. - Search engine optimization (SEO) - Google Adwords & Google Analytics - Conversion Optimizer - E-mail marketing - Content marketing (CM) - Facebook and other social media

Company's sales: - The customer in focus - Industry and competitors - Innovation Business development in an international perspective: - Developing the Sales Base - The tactical and operational sales - Implementation and follow-up

The education provides skills for developing the company's strategy for marketing and internationalization. Marketing and sales planning are some of the main subjects of the study. I have also gained knowledge about socioeconomic conditions and learned to analyze various types of business, marketing and communication issues. The education is a 2-year BA degree consisting of three semesters of theory, one semester of internship and a final exam. The main subjects of the program are: Economy Sales and marketing communication Organisation and supply chain management Business Law As elective courses in second and third semester statistics and economics were chosen. In the fourth semester I had my internship at Danish Crown, where I was involved in exports to Bulgaria.