Aleksandar Kapidzic

Founder & CEO | Alexandar Cosmetics – Professional Beauty Portfolio & Distribution Alexandar Cosmetics is a leading professional beauty company serving the regional market of Southeast Europe while operating online on a global scale. Our portfolio covers a broad, end-to-end professional assortment, including products and equipment for nail care, beauty salons, and professional use. We develop and distribute multiple proprietary brands, supported by a strong logistics and retail infrastructure built over 30+ years. We operate with a clear focus on EU regulatory compliance, product safety, and quality standards. All products are aligned with applicable EU regulations and professional market requirements, ensuring reliability and long-term trust for our partners and customers. With 200+ employees, 120+ distribution centers, and more than 22,000 m² of operational space, Alexandar Cosmetics combines scale, expertise, and consistency. Our business model integrates brand development, professional distribution, and digital channels, enabling sustainable growth across the region and worldwide. We partner with manufacturers, laboratories, and distributors across Europe, Asia, and the United States, delivering professionally curated assortments tailored for modern beauty markets.