Alejandro Nava

Lead region managing 60 current local & international licensees including Nike, Fanatics, 47 Brand, Panini, Riddell, Outerstuff, New Era, Pro Standard, Wilson, EA to increase their sales. Manage relationships with retail to increase activities for sponsors and licensees during the season. Development of new distribution channels with NFL Fan Shops and www.tiendaNFL.com.mx for Mexico. Development and execution of promotional strategies (promos-advertising) by channel and customer for the different licensees-product categories. Increase the offer of NFL products for the fans in Mexico and Latin America developing new categories & products and opening the Mexican-Latam territory for US licensees. CAGR 20.5% in 10 years; +2,500 retail doors up from 190 in 2010; 350% total growth in 7 years

Overseeing biz with Liverpool, Palacio de Hierro, Coppel and Dorian’s Tijuana. Prepare and manage the yearly forecast by brand for each account, and following quarterly and monthly adjustments in order to improve the forecast accuracy. Financial reports by customer. Prepare, manage and follow the LOR or discounts promotional plan. Update and manage the brands portfolio for each customer. Presentation and sales of new products. Follow orders and shipments. Negotiations and commercial agreements. Prepare and present the mid year and yearly business reviews by customer.

Management of Wonderbra, Airé and Hanes (lingerie). Develop the annual brand strategie and the marketing plan. Make and manage the annual marketing budget. Change and renew the advertising campaign, packing and display. Development and implementation of commercial strategies by channel/customer. Prepare the LRP Plan (Long Range Plan) with the contribution to the company. In charge of the relation an information from AC Nielsen. Wonderbra sub-brand launching with a PR event for 3,000 assistants. Selection and launching of new products, brand portfolio and brand financial information management. In charge of the legal issues for the brands (contracts, royalties). Media planning.

Brand "Margin Keeper" in order to guarantee the profitability of each new product. Launching and following performance of new products. In charge of the department stores channel. Develop strategic plans by customer. Make and manage the annual marketing budget. Renew the sales catalogue and development of the internet site with 250 items. Price lists. Marketing plan. Shootings and catwalks.

Assist in the women and boys underwear division for Hanes. Launching and following of new products. Packaging renewal. Develop POP material and promotions for mass retail customers.

Turkey sales and shipments programming during Christmas season (sept-jan)

Monthly coordination of writers, designers, record studies, artists and media