Alejandro Henao Zuluaga

• Designed and implemented strategic business plans for the food and beverage segment, increasing market share. • Analyzed market trends and identified key opportunities, optimizing profitability through new commercial strategies. • Categorized clients into three groups (active, in recovery, new prospects) using external databases and internal sales data, enhancing commercial efficiency. • Trained the sales team on effective work methodologies, achieving a 20% increase in team productivity. • Consolidated strategic agreements with key clients, boosting sales volume by 15%.

• Managed communication strategies and negotiations with international suppliers, improving the profitability of the assigned lines. • Updated the product portfolio to align with market trends and client needs. • Secured three new international distributions, expanding the company’s offerings and increasing sales by 25%. • Led the national sales team, growing the client base and strengthening relationships with historical clients. • Consolidated agreements with major companies such as Bavaria, Coca-Cola, and Postobón, increasing bottling sector sales.

• Implemented marketing and sales strategies that increased segment sales by 20%. • Opened three new sales zones in the Llanos Orientales region, providing greater coverage and serving key clients. • Designed a specific product portfolio for the hydrocarbons sector, positioning the brand as a reliable supplier.

• Increased the client portfolio by 30% and billing by 400% through the promotion of new products. • Designed tailored proposals and provided technical training to clients, achieving greater loyalty and sales growth.

•Asesoría técnica y comercial. •Preparación y presentación de licitaciones para las fuerzas militares y gobierno y otros sectores de la industria.

•Atención a los clientes internacionales (Latinoamérica). Análisis y presentación de propuestas para los principales clientes de la compañía. •Desarrollo de repuestos para sustitución de importaciones haciendo parte de planes de mantenimiento, orientado a todos los ramos de la industria. •Manejo de proveedores de servicios de fabricación nacional e internacional. •Asistencia en la elaboración de propuestas para proyectos de transportadores, línea de plásticos de ingeniería a nivel nacional y repuestos en general.

Diseño mecánico de repuestos, servicio al cliente y montajes industriales.

Coordinación de logística almacenamiento y despachos de mercancía.