Alejandro González Guillén

CMO @ Netun Solutions, S.L.

About

I've spent 20+ years creating categories and scaling products in sectors like publishing, sports retail, B2B e-commerce, import/export, events and, now, mobility tech. The sequence: - Edipresse (2004-2006). Swiss publishing multinational. From mailroom assistant to press inspector, marketing & distribution specialist, and closing manager.- Diario Negocio (2006–2012). We positioned a new business newspaper as a reference in the Spanish specialized press, with 120,000+ audited subscribers, and supported the company through its IPO on Spain's alternative stock market. I ended up as Director of Marketing, Procurement and Operations.- Padelvip (2012–2017). Started with a physical store, acquired a competitor with better SEO and worse operations, integrated it, and built physical retail, e-commerce, B2B and events in parallel. Five years later we sold the operations and assets after a 10x revenue growth.- Tovlibox (2018–2019). Brought in to build an online cash & carry from scratch: from concept to live operations in 12 weeks, with team, warehouses, stock and sales platform. Deal accessing €1.5M of stock with no upfront investment, and a B2C-to-B2B pivot after we couldn't find product-market fit.- Netun Solutions (2019–present). CMO. We've taken Help Flash from under €550K to over €40M in revenue by creating a new product category (the connected V16 emergency beacon), driving a regulatory change, becoming the #1 product on Amazon Spain, and building Incidence, a roadside assistance platform with 200,000+ users. Five different contexts. Same pattern: spot the opportunity, build the team, execute the go-to-market, measure the return. Along the way I've left behind other ventures with mixed fortunes: Knock for Fun (bilingualism through leisure), 7Days (Spain's first free newspaper for teenagers), and a company we founded to export marble from Alicante to Cairo. What sets me apart isn't specialization; it's the ability to work where there's no playbook yet. I finished my Master's in AI in 2025. I now use Claude Code, Codex and Cursor almost daily, and I've shipped a marketplace of my own to production. Actually understanding how product is built changes the decisions you make. I care about innovation when it turns into distribution, adoption, and recurrence. When does it make sense to talk?- You lead a scale-up and need to scale the go-to-market.- You're early-stage and looking for an executive profile with real operational experience.- You want to discuss building product categories from scratch or exchange notes on applied AI.

Country

Spain

City

Madrid

Industry

Automotive

Skill

Inteligencia artificial, IA generativa para la gestión, automatizaciones , ChatGPT, Make , Liderazgo, Branding, Habilidades sociales, Generación de contactos, Análisis de mercados, Estrategia, Indicadores clave de desempeño, Aptitudes para la supervisión, Ventas, Marketing de negocios, Ventas y marketing, Trabajo en equipo, Marketing, Liderazgo de equipos, Proceso de ventas

Experience

CMO

Netun Solutions, S.L.

2019-7 - Present · 7 yrs 2 mos

Madrid, Madrid, España

Netun Solutions develops technology for road safety and mobility - including Help Flash, Spain's pioneering connected V16 beacon, and Incidence, a geolocation platform with 210,000+ users. I joined as CMO in 2019 to build the commercial function from scratch and turn an unknown regulated product into a market leader. What I built: - Created a new product category and positioned Help Flash as the market reference with 3M+ units sold - Grew annual revenue to 40M€+ (from near zero in 2018) - Ranked #1 on Amazon Spain in Car & Motorbike among 40,000+ references - Expanded distribution to El Corte Inglés, Carrefour, Norauto and major fleet operators (Volvo, Toyota, Mapfre, Arval) - Led regulatory lobbying that secured national legislation validating the product, creating a structural competitive moat - Executed ATL campaigns with 276M+ impressions and earned media valued at €3M/month - Launched Incidence App: 210,000+ downloads, integrated with emergency and assistance services - Built and led the full commercial team and agency ecosystem

COO / CMO

TOVLIBOX

2018-4 - 2019-7 · 1 yr 4 mos

Madrid Area, Spain

Roles & responsibilities: • Integrated management of all of the company's internal resources. • Negotiation and contracting of external services contracts. • Marketing Management. Achievements: • Design, development and launch of the professional ecommerce portal https://mayorista.tovlibox.com/es/ & Sales vertical e-commerce https://chollos.tovlibox.com/ • Negotiation and close an agreement with an important Cash & Carry that has allowed the company to minimize the structure and risks and increase its assortment by accessing a € 1.5M stock without extra investment. • Progressive improvement of KPIs: CAC, LTV and number of transactions.

Project Manager

TOVLIBOX

2018-1 - 2018-4 · 4 mos

Madrid Area, Spain

Roles & responsibilities: • Define the optimal company structure in accordance with the available investment, forecast of business volume and launch date. • Define the processes and hire the resources: HR, IT, Logistics and Marketing. • Control of deadlines and costs of each of the milestones that make up the design, development and launch project. Achievements: • Within a period of 12 weeks, we transformed an idea into an e-commerce retail company ready to start selling.

Founder & CEO

Distribuciones Deportivas AGG SL

2012-11 - 2018-1 · 5 yrs 3 mos

Madrid Area, Spain

General management of all areas of the company: ecommerce, retail, training and events. Main projects: padelsite.es and padelvip.com

CMO & COO

Negocio & Estilo de Vida S.A.

2009-8 - 2012-9 · 3 yrs 2 mos

Madrid y alrededores, España

In this period we have consolidated our title as a leader, a resource optimization, and be the first newspaper to be traded on the MAB (Alternative Investment Market)

Marketing and logistic Manager

Diario Negocio & Estilo de Vida

2006-9 - 2009-7 · 2 yrs 11 mos

• Development and control of the Marketing Plan. • Support in the implementation of the Oracle Discoverer and Microsoft NAV management tool. • Management of databases (Excel, Oracle and Microsoft NAV). • Management of the Contact Center of subscribers. • Delivery management at the national level. • Supervision of the corporate website. • Coordination of communication events. • Design corporate dossiers and support materials for the sales department.