Alejandro Gomez Diaz

Accountable for consolidating a new Go To Market department to shape and drive commercialization strategy for all LATAM markets (18 countries), being responsible for P&L, Portfolio, Pricing & Channel Strategy for each market. Serve as a strategic liaison between Sales & Mkt areas to transform regional business vision into Local actionable plans to capitalize growth opportunities.

In charge of marketing strategy, brand management and execution all the brands in the Dolls and Games category (Barbie, Polly Pocket, Little Mommy, UNO, Scrabble, etc) for all the Latin-American markets. Accountable for P&L at Brand and Country Level, managing over US $40 million in A&P budget, and leading a team of 12 Marketers and 4 agencies (Digital, Media, PR, Events)

In charge of marketing strategy, brand management and execution the Core Brand that represent 60% of Mattel´s Revenue (Barbie, Hot Wheels and Fisher Price) for all the Latin-American markets generating growth double digit growth for each of the 3 brands.

Accountable for marketing strategy, execution and management of the relationship for Disney, Warner Brothers, Universal, Nickelodeon and other studios for all the Latin-American markets.

In charge of marketing strategy and execution for Fisher Price and Mega Bloks for all the Latin-American markets, including Brazil. Work with global brand teams and license owners.

In charge of marketing strategy and execution for Fisher Price for all the Spanish speaking countries in Latin America as well as the coordination with the global brand teams in HQ and licensors