Alejandro Garcia

Led strategic category planning in alignment with corporate objectives, driving growth across a multi-brand portfolio within the retail and consumer goods landscape. Oversaw end-to-end category strategy in partnership with leading North American retailers, delivering actionable insights that fueled innovation, optimized product performance, and informed go-to-market execution. Strengthened collaboration across sales, marketing, supply chain, and finance to ensure alignment, efficiency, and shopper relevance. Championed data-driven decision-making and whitespace identification, contributing to multi-million dollar revenue gains. Managed and mentored a high-performing team of five, fostering a supportive, hands-on, and growth-oriented culture that elevated team impact and retention.

Drove cross-functional growth and category excellence by delivering strategic direction, in-depth consumer insights, and data-driven recommendations to senior leadership. Partnered closely with the VP of Insights & Analytics to evaluate brand performance across class-of-trade segments and inform long- and short-term go-to-market strategies. Strengthened forecast accuracy, market competitiveness, and sales execution by analyzing historical, seasonal, and real-time data. Championed contingency planning for market shifts, optimized sales planning and inventory control, and led reporting consolidation to improve executive visibility across the portfolio. Collaborated with senior leadership and top retail partners to align strategic objectives, elevate brand focus, and expand category presence across more than 10,000 North American retail stores generating over $900M annually.