Alejandro C.

- Financial controlling and preparation of overheads expenses (£25m). Monitoring of deviations and via resource allocation strategies achieve the annual target. - Advising on competition mid and long term strategy through financial and market analysis, forecasting financials and profit position for coming years. - Implementing and monitoring controls in order to assess the risk of fraud and breach of policies mitigating financial and reputational risk.

-Planning, forecasting and reporting quarterly plans to the region and Globe House. - Sensitivities modeling and analysis identifying risks of over expenses and savings. - Assess YTD actuals Vs plans and identify variations and its causes. - OCF plan determination and analysis focusing in quarterly and full year goals. - Strength finance and non-finance relationship to meet target and capitalize opportunities.

- Budgeting, controlling and variation analysis in Marketing Investment 35 Mn GBP. - Risk tool implementation for investments and expenses monitoring in order to optimize resources - Efficient resource allocation quarterly focusing always in full year target. - Business case analysis, financial evaluation, for all new products introductions and relaunches - Reinforce Marketing and Finance relationship boosting activities expansion from planning to evaluation within finance targets. - Volume push activities financial assessments, discounts by channel and brand planning, contribute in establishing a strategy with all different channels

- Provide the company's corporate accountability perspective for a bond issue, aiming to reinforce investors' confidence. - Awarded from the Corporate Affairs Director a distinction for my roll in a project named “Transparency for Colombia” - Boost communication from Corporate Accountability area to all internal and external customers giving a higher exposure to Telefonica’s operation.

• Experience in financial analysis, valuation modeling, financial planning & strategy on mergers and acquisitions. • Academic work on investment portfolio building and profitability assessment, immunisation techniques and risk coverage. Eg. Bonds, and financial assets such as derivatives.