Alejandra Ávila

Internal Communications Manager MX & LAM @ HSBC

About

Experienced in internal communication, strategic project management, and content writing for digital and social media. Eager for challenges and generating new ideas. I considered myself a committed professional, not only with my activities but also in achieving greater goals working as a team.

Country

Mexico

City

Mexico City Metropolitan Area

Industry

Public Relations & Communications

Skill

Diversidad e inclusión, Creatividad, Gestión de campañas, Estrategia de intranet, Marketing, Redacción, Estrategia, Marketing de contenido, Comunicación, Content Strategy, Gestión de proyectos, Obtención de resultados, Comunicaciones estratégicas, Internal Communication, Responsabilidad social corporativa, Redes Sociales, Planes de comunicación, Estrategia de marketing, Change Management, Comunicaciones empresariales

Experience

Internal Communications Manager MX & LAM

HSBC

2022-10 - Present · 4 yrs

Mexico City, Mexico

Support to the bank's strategy through the different internal communication channels. Business Partner for Personal Banking and Wholesale Banking businesses. Design and execution of multichannel communication plans at MX, LAM and Americas levels. Operation and production of internal content for more than 800 screens in Branches and corporate building. Change management for new internal communication platforms. Won the AMCO MX Award in the Strategy division, in the category of Internal Communication Plan. Recognised at LEONES 2025, annual summit of the bank's top performers.

Communication Supervisor

Deloitte

2021-6 - 2022-10 · 1 yr 5 mos

Ciudad de México, México

Responsible for strategic projects at de Communication and Marketing Office. Content creation for digital and social media; regional tailoring for global communication campaigns and content marketing projects.

Internal Communication Lead and Marketing Consultant

Deloitte

2018-9 - 2021-5 · 2 yrs 9 mos

Ciudad de México, México

Responsible for the corporate communication and change management. Leader of the annual internal communication plan, including a gamification program. Planning and management of HR projects, employee wellness programs and organizational culture. Vision and Strategy's communications for the National Office. Recognized for the best creative campaign globally.

Internal Communication Analyst

Deloitte

2016-8 - 2018-8 · 2 yrs 1 mo

Ciudad de México, México

Execution of internal communication projects; ghostwriting for spokespeople, content writing for internal channels and social media. Logistics and operational support at corporate events. Recognized for exceptional contributions, granted by internal clients.

Editorial Staff at Press Room

Televisión Metropolitana SA de CV Canal 22

2016-2 - 2016-8 · 7 mos

Ciudad de México, México

Research and generation of content for the public website, press releases, programming synopses, interviews, and monitoring of print and digital media. Successful execution of two digital gazettes on the special occasion of the Olympics in Brazil, 2016.