Alejandra Ochoa

Manage the operation of the Innvictus, and NBA sites, ensuring the execution of the strategy aligned with business objectives, and the communication of monthly product launches from different brands. Collaborate with the merchandising department for the development of product promotions strategies. Develop and execute strategies on inventory profitability at different sites according to sales objectives Track sales and inventory, profitability, and product promotions at different sites. Provide feedback to the Commercial area, Demand Planning, Marketing, and Finance to optimize product profitability at each site according to seasonality, sales, and trends.

Building and merchandising digital content. Ensuring the content is presented with quality and accuracy. Verifying that the merchandised product aligns with the event theme, seasonality, and peak of sales. Collaborate with the e-commerce team for onsite optimizations such as product recommendations, upselling/cross selling opportunities, search improvements, allocation of the product. Reporting on e commerce trade performance incluiding KPIs, providing data driven insights, and conducting deep dives were needed to better understand shopping behavior, and trends. Marketplace catalogation, and strategy (Adidas).

Zara .COM Womanswear

Stradivarius 2017 - Actual Uterque Abril 2018 - Actual Oysho 2017- Abril 2018 • Define, and execute the commercial strategy of the season • Product, pricing and management of the product in store, • Adapt the sales budget for the season, based on the sales forecast. • Analyze the segment and the temporality of the market, competition, trends, as well as the profile and customer behavior. • Planning and management of the openings. • Purchase management and special product design specific to the needs of country.

Cuidado con el perro • Negotiations with suppliers • Product development • Annual budget • Define, and execute the collection strategy (per month) • Adapt sales budget

Showroom Spain/Portugal Communication Department -Monitoring requests between shoppings. -Coordination with other press office when a magazine shoot in their area. -VIP managment

-Analytical Marketing Project -Field Work -Data Interpretation

Internship

Diseño de moda por medio de ordenador (illustrator y photoshop)