Alejandra Bravo

Advice on strategic planning projects, ESG, digital transformation, energy transition and electromobility, with a focus on generating economic, social and environmental value for Chile. Development of sustainable business models, circular economy and coordination of key alliances, measurement of carbon footprint and decarbonization, energy migration for data centers and technological transition in energy and mining.

Solutions and equipment company in the electrical and renewable energy sector, providing added value through the introduction of technologies, products and specialized services. Development of strategy and action plan to relate the company with key players in the electricity market, to position it as a company with excellence, reliable solutions and a solid image in the electrical sector. Manage the relationship with different stakeholders and articulate new businesses. Strategic approach to clients to develop technical activities, commercial management in Asset Management.

Importer of household appliances products (Electron) and personal care & medical brand (Beurer), with presence in Retail and Pharmacies. Preparation of the strategic plan for company growth and its digital transformation. Re-entry of the company to Retail A and B (Ripley, Paris, Sodimac, Easy, Socofar, SB). Development of the strategy to introduce Beurer brand medical products in the pharmaceutical industry, define market target and value offer for the Go to market. Migration of products to e-commerce platforms, which sustained the company's profitability during the pandemic and currently represents 60% of sales. New regional businesses development.

Advise the Municipality on Productive Development issues with a focus on tourism activation as an economic industry in the commune, made up mainly of Micro, Small and Medium-sized businesses. Articulate training activities, mentoring and promote a collaborative ecosystem between industry, academia, government and territory, which helps entrepreneurs and businessmen. Manage the relationship with Ministries and Public Services to generate positive impact.

National Tourism Service - Ministry of Economy, Development and Tourism. Promotion of tourist activity in Chile and its international dissemination. Articulate the tourism industry in the metropolitan region as an industry of economic value for micro, small and medium-sized businesses. Generation of value and business models for tourist destinations, public and private alliances to promote business groups and networking such as chambers, associations for entrepreneurs, preparation of the regional tourism development strategy, based on local needs. Execution of public programs to support the environment, management of Zones of Interest (ZOIT). Associativity and collaboration with private parties to attract national travelers during the pandemic. Technical counterpart for environmental evaluation before the Environmental Impact Assessment System (SEIA) and Strategic Environmental Assessment (EAE) in the application of regulations in the areas and components of tourism and landscape. Team of +15 people.

Grupo Gtd is a telecommunications holding, with 3 important brands in Chile: Gtd Manquehue, Gtd Teleductos and Telefónica del Sur; one in Colombia and one in Peru, Gtd Flywan and Gtd Wigo. The company belongs to an important family in Chile. I am responsible for designing the global strategy for all the business units and brands of the holding, for the long term of the company. Also, the planning and implementation for the long, medium and short terms. I am in charge of digital campaigns, advertising campaigns, trade marketing, corporate communications, promotions, researches and launching products in different markets. Additionally, I have to develop and pack the offers for broad band, phone and payed TV (bundling) for final customers, maximizing the rentability for the company (VAN, IRR). Finally, it is my responsibility to manage a team of 20 people and the marketing budget.

Explora is a Luxury Hotel Chain that has 3 properties in Chile (South America), and will expand the business to 5 Hotels in South America in the next 3 years. The company belongs to one of the most important economic groups of the country, named CORPORA. I am responsible for creating the marketing department and designing a global marketing strategy for the long term of the company. Also, the planning and implementation for the long, medium and short terms, emphasizing on the international brand positioning and sales; in the most important markets such as US, UK, Germany, Australia and Brazil. Additionally, I am responsible for advising the company with strategies to improve Procurement and Logistic areas with the purpose of increase control, management, establish procedures and minimize costs. Develop strategies for new business and indirect business of the company, to generate resources that allow the opening of new operations of the hotel chain. Establish long-term alliances with suppliers and management of high investment negotiations at national and international levels. Budget management and oversight budgets of other divisions. I led a team of 12 people.

LG Electronics, electronic device company. I was responsible for increasing brand recognition of the company through the development of strategies that involve the areas of corporate and product marketing, mass media campaigns, strategic communications and digital marketing. In charge of Trade actions across the different product lines of the company, as well as Retailer’s agreement developer. LG Showroom Management (facility for events and exhibition). Retail promotion planning and development, sales force training planning and supervision, Shop Display, Catalog and POP material development. In charge of PR and all related actions. Brand Promoter’s management (100 people). Also, I was in charge of management of Corporate , Trade and ATL marketing budget.