Aleesha Asghar 🦋

Accounting & Finance Tutor @ Preply

About

I’ve always been fascinated by one simple thing, how some people walk into interviews and instantly feel “right” for the role… while equally talented professionals end up being overlooked.After spending 2.5+ years in the world of recruitment, executive hiring, and CV writing, I’ve realized it’s rarely about talent.It’s about how that talent is presented.Over the years, I’ve worked closely with more than 3000 professionals across finance, accounting, and leadership roles especially CA, ACCA, audit, tax, and corporate finance professionals. From fresh senior managers trying to step up, to experienced leaders aiming for global opportunities, one pattern has always stood out:Most people struggle to talk about themselves on paper.Not because they don’t have achievements… but because they’ve never been taught how to translate those achievements into a story that actually connects with recruiters.And honestly, that’s where I step in.I spend my time turning “ordinary-looking” CVs into clear, confident career stories. The kind that don’t just list responsibilities but actually show impact. The kind that make recruiters pause for a second and think, “Okay… this one is interesting.”What I usually help with:→CVs and resumes tailored for CA / ACCA and finance roles that pass ATS filters and still feel human→Cover letters that don’t sound robotic, but actually sound like you→LinkedIn profiles that quietly communicate confidence, credibility, and directionThe interesting part? Most of my clients don’t come to me because they lack skills.They come because they’re tired of not being seen the way they deserve to be seen.And that’s something I genuinely enjoy solving.Because once your story is told the right way, everything changes, opportunities, conversations, and the way people respond to you.I don’t really “write CVs.”I help finance professionals finally see how strong their story actually is… and make sure the world sees it too.If you’re at a point where you feel your profile doesn’t reflect your real capability, you’re probably closer to your next opportunity than you think you just need the right way to present it.💜

Country

Pakistan

City

Islāmābād

Industry

Financial Services

Skill

Certified Professional Resume Writer, Screening Resumes, Resume Review, Resume Writing, Curriculum Vitae (CV), Accounting, Personal Branding, Branding, Content Management Systems (CMS), bank reconcilation, expense tracking, Financial Reporting, Bookkeeping, Financial Accounting, WordPress Website Setup and Configuration, Basic Website Maintenance, Content Strategy Development, Blog Writing and Management, Editing and Proofreading, Storytelling for Brands

Experience

Accounting & Finance Tutor

Preply

2025-10 - Present · 1 yr

- I deliver online Accounting & Finance tutoring to international students through Preply, covering subjects such as Financial Accounting, Management Accounting, and exam preparation for O/A Levels, IGCSE, AAT, and ACCA. - I Provide one-to-one personalized lessons, simplifying complex accounting concepts, solving numerical problems, and helping students improve academic performance and exam results. https://preply.in/ALEESHA6EN2943200010?ts=17732050

CV & LinkedIn Strategist

Eshu's Corner

2025-4 - Present · 1 yr 6 mos

I'm a specialist CV and LinkedIn strategist exclusively focused on finance professionals. With deep knowledge of how top-tier institutions evaluate talent, I transform career narratives into precision documents that open doors at bulge brackets, elite boutiques, and leading buy-side firms. Every engagement is personal. I work directly with each client to understand their trajectory, quantify their impact, and position them for the roles they deserve not just the ones they can get.

Website Copywriter | SEO Article & Blog Writer

Upwork

2021-5 - 2025-6 · 4 yrs 2 mos

- Created compelling and SEO-friendly website content, articles, and blog posts for a variety of industries, including real estate, tech, travel, and lifestyle. - Developed engaging brand stories and copywriting to help businesses connect with their target audiences and boost their online presence. - Collaborated with clients to ensure content aligns with brand voice, business goals, and target audience needs. - Researched industry trends and competitors to produce well-informed, relevant content that attracts traffic and converts leads. - Edited and proofread content for clarity, grammar, and SEO optimization, improving readability and search engine rankings. - Delivered projects within tight deadlines while maintaining high-quality standards. - Took extended breaks between contracts to recharge and focus on personal growth, returning with refreshed creativity and new skills. - Adapted quickly to new industries and subject matter, ensuring relevance and depth in every piece of writing. - Utilized Upwork’s platform for communication, project management, and payment processing, maintaining professional relationships with long-term clients. - Achieved positive client feedback and high ratings on Upwork for timely delivery and quality content creation.

Freelance Copywriter, Article and blog post writer

Fiverr

2021-3 - 2025-6 · 4 yrs 4 mos

Copywriter

Mr. Gilly's closet

2021-3 - 2022-5 · 1 yr 3 mos

Haiti

🌟Crafting compelling copy for a men's clothing brand, Mr. Gilly Closet, required a unique approach. 🌟The target audience craved elevated everyday style, but traditional sales messages felt out of place. 🌟I developed a copywriting strategy that focused on: 💙Understanding the Brand: Deeply immersing myself in Mr. Gilly Closet's philosophy and target audience. 💙Elevating the Language: Utilizing language that resonates with a sophisticated yet fashion-conscious clientele. 💙Focusing on Benefits: Highlighting how Mr. Gilly Closet's clothing empowers men to express their unique style with confidence. 🌟The resulting copy showcased Mr. Gilly Closet's commitment to: 💙Impeccable Quality: Emphasizing the use of premium materials and expert craftsmanship. 💙Distinctive Style: Highlighting curated selections from emerging designers, ensuring a unique aesthetic. 💙Perfect Fit: Focusing on garments designed to flatter all body types. 💙Effortless Shopping: Creating a seamless online and in-store shopping experience. 🌟The copy effectively resonated with the target audience, positioning Mr. Gilly Closet as a go-to brand for elevated everyday style.