Aldo Ponce

Desarrollo de estrategias digitales, comunicación, Influencer marketing y redes sociales para marcas como Farfetch, Harman/Kardon, Airbnb, The Macallan, The Trevor Project, Peanut, Grand Palladium Hotels & Resorts. Coordinación y liderazgo de equipos de influencer marketing regionales para los mercados de México, Colombia, Chile, Argentina, Brasil y Perú.

Coordination of different marketing, public relations, social media, digital and influencer marketing activities for the verticals of potential donors, donors, volunteers, social service and fundraising. - Elaboration and follow up of purchase orders, production and design. - Creation and implementation of marketing plans. - Coordination and communication between different agencies of public relations, influencers, social media and digital. - Elaboration of informative and promotional materials of the organization. - Data analysis of leads obtained in different platforms such as HubSpot and Business Manager.

Strategic planning and execution of digital campaigns with influencers on different social media platforms (Instagram, Facebook, TikTok, etc.) for Nestlé's portfolio, including Coffee Mate and Nido.

Internal Communications for Coca-Cola Mexico -Development of different communication strategies and internal campaigns - Elaboration of corporate presentations for Mexico and LATAM - Development of communication materials for internal company channels - Communication with different creative agencies

Public relations for consumption, hospitality and tech brands including: Reebok, City Express Hotels, Bumble and Co-Madre CoWorking. Activities: - Management and negotiation of influencers relations (organic and paid): creation and publication of content, events attendance, and campaigns negotiation. - Negotiation and publication of communication materials, interviews and media call. - Planning and development of communication strategic plans. - Corporate communication. - Management and negotiation of paid media plans. - Coordination of different events with production and design teams.

Public relations, crisis management and influencer marketing relation for different companies of the tourism, consumer and corporate sector, including La Costeña, Skyscanner and PwC. - Development of communication and public relations plans. - Media positioning. - Media and KOL's relation. - Influencer activities for content creation and campaign communication. - Elaboration and implementation of crisis management plans.

Brands: Rapsodia, Brantano, Brooks Brothers, Hamilton Watch. Activites: - Influencer relation (organic and paid): creation and publication of different content, events attendance and campaigns negotiation. - Elaboration of communication materials for media, interviews and media calls. - Elaboration of communication plans. - Interview arrangement. - Coordination of different teams for the production of events.

Apoyo en las actividades de las cuentas: Ben & Frank, Zendesk y GAIA Design. Algunas de las actividades de mi puesto son: Monitoreo. Elaboración de reportes. Contacto con medios para publicación de contenido y entrevistas. Elaboración de press releases, media alerts, etc. Apoyo en eventos y convocatoria de medios. Elaboración de propuestas para actividades con marcas.

Elaboración de cotizaciones de publicidad, base de datos, etc. para marcas como Reebok, Hotel Tonight, Bolsos Gherardini, Cinema 23, por mencionar algunos. Elaboración de propuestas de medios para diversas marcas para publicidad. Contacto con medios para pautas.