Alden Tham

Successfully organized and executed agency events, resulting in the recruitment of new dealers and expansion of the sales network. Managed all aspects of agency operations including partners and sales agents during promotional campaigns, covering marketing coordination, POSM deployment, and system support. Planned and executed partner engagement activities such as events, roadshows, and promotional activations to drive brand awareness and sales performance. Conducted market intelligence on competitor products, marketing strategies, and campaigns to develop effective counter-promotions and maintain competitive positioning.

Successfully recruited agents and established partnerships with shops across Southern regions, achieving the highest market share in the area. Effectively fulfilled overseas distributor demands by retrieving and delivering 500 mobile phone units per month based on purchase order requests. Oversaw end-to-end business operations including online advertising, sourcing, and managing a network of runners. Conducted regular market price analysis to ensure all mobile phone stock acquired by runners aligned with current market values. Maintained strong relationships with dealers, ensuring all partners met minimum purchase requirements. Provided market intelligence by analyzing best-selling models, price trends, and product insights to support strategic decision-making.

Successfully drove brand growth to achieve a 40% market share in Southern region — the highest within the brand — with peak quarterly sales reaching RM31 million. Managed both key and mass account dealers, providing continuous support and activation strategies to meet sales and brand objectives. Executed stock and program planning to ensure stable market share and optimize in-house product share. Monitored inventory health and implemented customized sell-out and buy-in programs to drive sales and reduce overstock. Conducted market trend analysis and tracked competitor activities to formulate and adjust counterstrategies, safeguarding brand dominance. Scheduled and supervised merchandiser activities, offering actionable suggestions for in-store execution and brand visibility.

Successfully led the store to achieve the highest High Value Plan activation performance in the Southern region. Spearheaded in-store transformation aligned with Digi’s key campaigns and initiatives, enhancing customer experience and brand consistency. Recognized as the Best Mystery Shopper and Audit Store in the Southern region for operational excellence and compliance. Served as Acting Head for 9 months, overseeing full retail operations and team performance during leadership transition. Managed all aspects of retail store operations, ensuring punctual store opening/closing and optimal staffing levels. Provided coaching and support to team members to consistently meet and exceed KPI targets. Handled system overwriting and approvals for special case exceptions, ensuring smooth customer experience. Oversaw kiosk management and POS system operations, ensuring functionality and uptime. Supervised POSM (Point of Sales Materials) implementation and store appearance through team leads. Ensured proper documentation handling by administrative staff and maintained compliance standards. Led the store to maintain top-tier audit performance, ensuring operational excellence. Personally took over escalated customer cases from RAs (Retail Associates), delivering tailored solutions and closing issues effectively.

Successfully recruited over 300 dealers across the Southern region, achieving and maintaining the second-highest market share (24%) consistently for 3 consecutive quarters. Managed both key and mass account dealers, driving targeted activations and ensuring alignment with sales objectives. Ensured POSM (Point-of-Sale Materials) were properly deployed and maintained according to brand standards. Provided continuous sales and operational support to dealer networks to help them achieve individual and collective market share goals. Analyzed market trends and competitor activity, executing counterstrategies to protect and grow market positioning. Planned and executed roadshows, events, and promotional campaigns to generate brand visibility and customer engagement. Organized and supervised merchandiser schedules, offering strategic input for in-store implementation and brand consistency.

Managed end-to-end sales operations for the used mobile phone segment, ensuring smooth supply chain and sales processes. Led direct B2C online sales through major eCommerce platforms, driving revenue and optimizing product listings for maximum visibility. Conducted B2B dealer recruitment and sales, expanding dealer networks and maintaining strong, long-term business relationships. Provided ongoing market trend and price movement analysis to guide pricing strategies, stock acquisition, and promotional planning.

•Handle sales in Postpaid/Prepaid •Handle sales in mobile phone •Maintain overall shop operations •Handle roadshow at targeted spot