Albu Teodor Sebastian

Most people think decisions come from intention. They don't. They come from context, incentives, and system design. I study how people actually behave and how to design environments that move them. That's the thread connecting my work in behavioural economics, psychology, and strategy. What I've done with that lens: → Built and led a digital strategy operation to $100K+ in 3 years (lean team, high-leverage execution) → Applied behavioural insight to brand positioning, community growth, and political communication → Studying Management and Psychology across two universities, connecting theory to practice in real time I write here to think out loud — testing ideas against reality, not just repeating them. If you're building something that requires understanding how people actually decide, not just how they say they do — that's the work I want to be part of.