Alberto Bragagnolo

• Led ~ €60M Home Appliances Portfolio (Klarstein brand) across multiple e-commerce channels. • Managed ~ 800 products across 20+ categories, defining phase-in/phase-out strategies, driving dynamic forecasting and pricing strategies, and overseeing online content optimization. • Executed Product Roadmaps for each category, identifying market gaps to address with new designs, features, and pricing segments. • Directed the end-to-end product launch process for 100+ new products per year, achieving a 12% revenue increase and a 6% improvement in profit margin. • Sourced, negotiated, and collaborated with 80+ global suppliers (primarily in China), participating in trade fairs and conducting factory visits. • Developed and executed Go-To-Market strategies, effectively allocating the annual budget across multiple projects in alignment with company KPIs • Worked cross-functionally with R&D, Design, Sales, Purchasing, and Quality teams to ensure seamless product launches, foster new product ideas, and drive internal process improvements. • Regularly pitched new business cases to C-level executives, supported by market and customer research, leveraging tools such as GfK, Helium 10, JungleScout, SmartScout, Amazon Seller Central, WGSN, and Euromonitor.

• Managed a €70M Small Appliances product range, monitoring performance by geography and identifying opportunities for category growth • Performed portfolio management activities (phase in/phase out, pricing and channel strategies) • Collaborated with global subsidiaries to gather local market insights and new product requirements • Created global and local product roadmaps in line with brand positioning and company KPIs • Led the end-to-end NPD process, from the initial design concept to market launch, guiding the Design team in product creation and collaborating with R&D to drive technical improvements. • Conducted strategic presentations and defined sell-in plans for key clients and priority projects • Cooperated with cross-functional partners to develop and execute global and local GTM plans

• Developed and executed a partner acquisition strategy focused on the Italian market, identifying and securing 20+ key retail partners. • Conducted A/B testing on sales strategies to boost conversion rates • Collaborated with Marketing and IT teams to optimize landing pages and user experience • Inbound sales and customer relationship development

• Advised customers on product selection, styling, and sizing, maintaining strong brand representation • Helped achieve and exceed daily and monthly sales targets through upselling and cross-selling techniques. • Assisted in-store visual merchandising to align with Lacoste’s brand standards and seasonal campaigns. • Delivered customer service in a premium retail environment, ensuring a high level of customer satisfaction and loyalty.

Il corso di Laurea Magistrale fornisce conoscenze e competenze per la gestione delle imprese, con particolare attenzione ai settori tipici del Made in Italy, per la trasformazione dell’economia italiana e affronta i temi della sostenibilità. Il curriculum internazionale punta a fornire le competenze manageriali essenziali per la crescita internazionale di una nuova generazione di medie imprese globali.