Albert Serra

When we started working with ITRT, communication and marketing lacked a shared vision and a clear strategy. We are currently responsible for the global positioning of the brand and for applying it consistently across all channels. We defined a communication strategy aligned with the institute’s values and objectives, and developed digital marketing as a real driver for patient acquisition. I coordinate a team of seven people and the department as a whole, covering branding and visual communication, SEO (including AI-driven search), digital advertising, audiovisual content, conferences and events, support for VIP patients, and partnerships with international partners. As a result, the institute has gained a clearer brand narrative, stronger global digital positioning, a more structured marketing setup and the ability to grow sustainably without relying on multiple external suppliers.

ProLead was founded to address a challenge common to many small businesses: a single marketing professional ends up juggling too many responsibilities and, to plug the gaps, companies turn to one or more external agencies. The result is typically high costs, limited coherence, and little real control over strategy or delivery timelines. At ProLead, we operate as an outsourced communications and marketing department, embedded within organisations, with a single point of contact and one flat fee. We provide structure, strategic direction, and coordination to ensure that strategy and execution are properly aligned, so that marketing stops being a series of disconnected activities. Your growth, our mission.

I restructured and optimised the clinic’s digital positioning, with a focus on content marketing, SEO and digital advertising, aligning communication with the level of excellence of Dr Cristina Brasó. The work was carried out by a small, specialised team of four people, coordinated directly by me, and in close collaboration with the clinic’s Marketing Manager. This approach improved brand coherence, lead management and the efficiency of the commercial funnel. As a result, the clinic achieved more consistent lead acquisition, better-optimised advertising investment and a clearer, easier-to-manage marketing structure.

ReSport Clinic is the most recognised clinic in Barcelona for Sports Orthopaedics and physical preparation. I am responsible for improving internal communication through project management tools within the team. I do guarantee the accurate execution of the brand guidelines. Define patient care protocols. Establish institutional agreements and optimise digital marketing actions in social media, influencer marketing, blogging and SEO. The clinic is in a constant growth and positioning as the leader in the recovery of injuries to professionals and semi-professional athletes.

I am in charge of the general management of the company. · Creation and execution of the digital strategic plan · Daily planning and prioritisation · Direct communication with clients and collaborators · Administrative and financial management · Decision making and application of corrective measures I like to create professional and personal ties, I take care that in my work environment there is always a good atmosphere, a point of fun and passion for what we do.

Dr Security is a Company specialised in delivering customised solutions in all related to Private Security, using smartphones and softwares to optimise the emergency response in all health, civil and criminal areas. Using special protocols certified by the ISO 22320 in Emergency Management and Incident Response. Dr Security has national and international presence and works with the B2C and B2B users. My responsibility as a Project Manager has been based in coordinating the following areas: - Creativity and design of Mobile Apps and softwares. - Content Marketing to create technical and economic proposals mainly in the international scale. - Development of Mobile Apps for iOS and Android and softwares. - Online and Offline Marketing strategies.

Highly involved within a wide range of responsibilities, being in charge of all the project scopes and efficiently coordinating all the variety of projects the agency worked with. - Assess and create the strategy to implement changes in the digital arena and for all size of enterprises - Coordinate the creativity team, graphic design, marketing, web development and printing. - Digital strategies in order to optimise processes and marketing actions. - Analyse the Marketing actions timeline in order to identify new opportunities, create the report and coordinate the actions needed to optimise the brand presence. - Define the project requirements with a briefing, scopes of all the project, coordination and quality control. - Present to clients technical and economic proposals. In addition to present the project delivery.