Alberto Lima

Country Manager @ Hyundai Motor Company

About

Senior Executive with 17 years of proven success in large multinational corporations, driving strategic initiatives across Commercial, Planning, and Operations — from production to final delivery. Recognized for leading high-impact projects and managing complex operations across 9 countries, including oversight from a European HQ. Strong track record in optimizing performance, expanding markets, and delivering results in national and international contexts.

Country

Germany

City

Frankfurt Rhine-Main Metropolitan Area

Industry

Automotive

Skill

Motivação de equipes, Implementação de estratégia, Desenvolvimento de relacionamentos, Operações de atendimento ao cliente, B2B, Melhoria de processos empresariais, Business Strategy, Sales Management, Marketing, Strategic Planning, Forecasting, International Trade, Logistics Management, Market Analysis, Procurement, PowerPoint, Microsoft Office, Microsoft Word, Microsoft PowerPoint, Team Leadership

Experience

Country Manager

Hyundai Motor Company

2020-10 - Present · 6 yrs

Alemanha

Responsible for Portugal, Romania, Greece, Bulgaria, Cyprus, Finland, Estonia, Lithuania and Latvia business operations. +35,000 vehicles sold in 2024 Cyprus – Ranked #5 in total sales with 8.9% market share, and #3 in EV sales Romania – Ranked #5 in total sales (historical record) with 6.8% market share, and #3 in EV sales Greece – Ranked #4 in total sales with 6.5% market share Bulgaria – Ranked #5 in total sales with 5.9% market share Finland – Ranked #9 in total sales with 4.2% market share Latvia – Ranked #9 in total sales with 3.9% market share Portugal – Ranked #13 in total sales with 3.4% market share Estonia – Ranked #10 in total sales with 2.8% market share, and #3 in EV sales Lithuania – Ranked #13 in total sales with 2.5% market share, and #5 in EV sales

Dealer Network Development

Hyundai Motor Company

2019-7 - 2020-9 · 1 yr 3 mos

São Paulo e Região, Brasil

Management of standards, performance, operational coverage, and efficiency of the commercial network (+220 dealerships). Network expansion and restructuring: - Bidding, appointment, replacement, and/or termination of dealerships - Implementation of the brand's new Corporate Identity standards

Head of Distributor Management

Hyundai Motor Company

2013-7 - 2019-7 · 6 yrs 1 mo

Sao Paulo

Distributor (CAOA montadora) management - Gestão das operações CBU (Complete Built Unit) e CKD (Complete Knock Down) no incluindo os modelos i30, Veloster, Sonata, Azera, Santa Fe, Tucson, ix35, New Tucson e HR. - Desenvolvimento de planos de negócios e negociação de volumes anuais. - Projeto Inovar-Auto, atingindo metas de eficiência energética e nacionalizando peças e processos fabris dos modelos Tucson, HR e ix35. - Implantação da linha de produção do New Tucson, incluindo nacionalização de componentes e suporte ao lançamento do produto. - Vendas anuais que superaram 60.000 veículos - Desenvolvimento e execução de campanhas estratégicas