Alberto Gimenez

LEJAN Co-Founder & Creative Director @ Lejan Brand

About

From zero to global: sole designer of every HOFF sneaker (2018–2025). A background of automobile design in Germany, has given the ability to understand the importance of lines and proportions in shoe design. This has enabled a distinct signature of quality to the sneakers produced. 19 years of experience in the field, including 8 years at Zara Man, Inditex, Replay Jeans, Levi's and further projects as a freelancer made it possible to recreate the HOFF collection from scratch. Constantly improving and evolving each collection allows the HOFF brand grow and stand out in the competitive sneaker market.

Country

Spain

City

Alicante

Industry

Apparel & Fashion

Skill

Sneaker design, Zapatos, Footwear design, Sneakers, Shoes, Calzado, Footwear design , Footwear, Sneaker, Design

Experience

LEJAN Co-Founder & Creative Director

Lejan Brand

2024-2 - Present · 2 yrs 8 mos

Head of Sneaker Design

HOFF

2018-7 - 2025-10 · 7 yrs 4 mos

Sole responsibility for the entire HOFF sneaker collection design, entailing detailed trend and design proposals, colorways and technical support for the whole footwear line.

Senior Footwear Designer

Levi Strauss & Co.

2019-10 - 2022-7 · 2 yrs 10 mos

Advanced Sneaker Designer

Novi Footwear

2017-3 - 2022-2 · 5 yrs

Designer for Zara, Massimo Dutti and Levis footwear collection

Freelancer for exclusive project as Creative Director in Shanghai

2016-2 - 2017-2 · 1 yr 1 mo

Shanghái, China

Creation of a luxury sneaker brand from the beginning. - Building the brand concept; A range of mens and womens sneakers, made from high quality Italian leathers and produced in Shanghai to enter the market at a premium price point. - Identifying market niche and clients. - Forming the brand image (name, logo, graphics and merchandise) - Planification of styles in collection - Independently designing ranges: Mens / Womens - Working one to one with factory technicians in Italy and China. - Last creation and corrections. - Outsole design and technical follow up in Spain and Italy. - Designing of Shoe Accessories (TPU, metal...) - Establishing close relationships with leather and material suppliers in Italy and Spain. - Creation of personalized materials. - Photography direction for marketing images.

ZARA MAN Advanced Mens Footwear Designer

Inditex

2008-6 - 2016-2 · 7 yrs 9 mos

Main footwear designer for development in Asia, Involving traveling to factories to oversee prototype development. - Analyzing figurative consumer market reports weekly to plan design approach effectively. - Travelling worldwide for trend research and main tradeshows for material sourcing. - Develop concepts reflecting seasonal fashion trends. - Last alterations. - Outsole designs from sketch to finished product. - Communicating construction and pattern adjustments to factories overseas in China, Taiwan, India, Portugal and Spain. - Paper pattern corrections. - High understanding and cooperation with 3D modeller. - Coordinate with Product Development and Production to receive all prototypes by assisting the team with corrections and completion of product on time. - Working close relationship with craftsmen and suppliers. - Independently presenting collections to company directors in a boardroom environment.