Alberto Estrada Bustos

Regional Sales Coordinator - Guadalajara Achieve sales goals and new account development by increasing the client base. Supervise and support the after-sales and customer service teams to achieve these goals, facilitating the process and coordination of activities, monitoring performance metrics, problem-solving, and communicating with other departments to obtain the necessary resources. Serve direct customers in various productive sectors of the Food and Beverage, Pharmaceutical, Paper and Cardboard, Chemical, Mining, and Water Treatment industries. Prepare on-site team seminars focused on value and benefits. Prepare bids, sales plans, and quarterly and annual sales forecasts. Prepare proposals and develop new business. Participate in sales meetings in accordance with objectives and market expansion. Negotiate with clients. AERZEN is a German manufacturer of positive displacement blowers, such as screw blowers, positive displacement blowers, screw compressors, and turbo blowers. It has been in the market for over 150 years and has a global presence in various gas compression sectors.

Responsible for developing the territory in the Bajio area and implementing the Strategy, including developing new accounts and/or clients in various productive sectors of the Food & Beverage, Pharmaceutical, Paper & Cardboard, Chemical, Energy and Mining industries, as well as the implementation of the commercial strategy. • Redefine the strategy to introduce the brand and replace the competition. • Preparation of product-focused training courses, customer-oriented. • Preparation of reports to assess needs and propose optimal solutions. • On-site presentation and demonstration focused on value-benefits. • Weekly sales reports, monthly and quarterly sales plan, monthly and annual sales forecast, proposal preparation and review and diagnostic services. • Achievement of objectives and market expansion. • Technical support, product seminars and new business development. • Negotiations with prospects, scheduling visits to potential customers to assess their needs and identify opportunities, follow-up and closing quotes • Development in the Jalisco, Colima and Sinaloa territories in the paper, food, chemicals and beverage sectors, with clients such as Animal Protein, Bio papel, Acroma, Solvay, Cuprosa, Balcel, and Ingenio Tala.

Sectorization in the pharmaceutical sector in February 2021 Achieved to growth of 26%, developing new customers such as Boehringer, Laboratories Pisa, LaPisa, Virbac, Laboratories Sophia, Grupo Ifaco, Biozoo, Collins, Increased Sales Product line. (Watson Marlow Metering accurate peristaltic pumps, ASEPCO Valves, FLEXICON filling machines, OEM Controllers, crimp capping, BIOPURE Accessories, AFLEX Hoses) which was a successful accomplishment for pharmaceutical Segment • 2022 growth in new account development and sales of 12% compared to 2021. Worked and specified tow big projects around 1.2 MUSD with Pisa pharmaceutical and Sinotek customers through of a deep reviewing and comprehend customer technical and commercial requirements, selected suitable pumping and filling machine equipment to meet customer´s specifications to be purchase in this 2023.

Achieve and exceed the target of sales, development of new accounts and increase the client portfolio, attention and development of direct customers in various productive industry sectors of the Food and Beverage, Pharmaceutical, Paper, Chemical, Energy and Mining. Preparation of technical Trainings aim to the products and customers for the all-business applications. Preparation of reports to evaluate customers’ needs and proposing optimal solutions, presentation and demonstration on site focused on value-benefits, sales reports, sales plan, sales forecast, preparation of proposals and review and diagnostic services, participation in sales meetings, technical support, product seminars and new business development, negotiations with customers, scheduling visits to potential customers to assess their needs and identify opportunities, monitoring and closing quotes.

2016 - 2021 Transition of territory from Southeast to West in May 2016 with an increase on 2016 of 450% compared to 2015, Recovered the business relationships with customers and increased Watson Marlow Population and developing potential customers and development of new accounts for Industrial, food and beverage, mining, paper, water treatment, Biopharmaceutical sectors. • 2017 to 2019 growth in new account development and sales of 32% on average • 2020 growth in new account development and sales 48% on average, I was awarded in Miami as the seller from Mexico with most growing in the country.

Developed the territory of the southeast by bringing to the company the existing accounts to date example (Bimbo, Clariant, P&G, Nestlé, Bayer, Monsanto, Proteins and Oleics, Sabormex, Cuzcatlan Mining, Don David Gold, Shering plug, Promeco, tropics brewery, etc.) starting in October 2010 until April 2016, from zero customers and installed equipment and achieving a portfolio of 82 customers by 2016. (Brans: Watson Marlow, Bredel, APEX, Flexicon, MasoSine, ASEPCO, AFLEX) • I positioned the brand to the market by changing existing technology by Watson Marlow, through the technical approach of cost – Benefit, replacing existing technology by Watson Marlow. Increasing on average 63% in two consecutive years and development accounts as Cuzcatlan Mining and Don David Gold with a quantity of Pumps for the two projects were 84 Pumps. Developed potential customers as nestle, bimbo, Sabormex for F&B Segment. Developed (ININ) with a filling machine project.

Development Veracruz territory, fulfilling and exceeding the global sales quota assigned in each year, creating new accounts as Silices de Veracruz, Cuauhtemoc Moctezuma, Holcin, Cafiver, Tenaris Tamsa, Petroquimica Cangrejera with a big quantity of metering and process Pumps in special construction and one project were 68 Dampers U stamped, IDESA, Quimica del Itsmo with a quantity of Magnetic Pumps for one project were 18 Pumps., Lala and important customers, such as PEMEX to special applications as CFE too, in Veracruz territory, Minatitlán and Coatzacoalcos, with a growth in sales for each year between 30% and 50%. Increased the Pump Population, introducing (Seepex Progressive Cavity Pumps, Goulds Centrifugal Pumps, Ring Double Diaphragm Pumps, Grundfos Centrifugal Pumps, Fristam Lobe Pumps, Brand + Luebbe Piston Pumps, Lutz Drum Emptying Pumps, LMI Milton Roy Metering Pumps, Innomaga Magnetic Coupling Pumps, Haskel Piston Pumps, Viking Gear Pumps, Floward Pulsation Suppressors, J.L. Wingert Agitators).

Technical support area providing technical solutions, support and training in the selection, supervision in assembly and repair, as well as order and control. Supervision of the installation of pumping equipment and diagnosis. use of Measuring Instruments, flow, pressure, temperature, vibration, Micrometers, Management of Standards for PEMEX and CFE. Knowledge of accessories: Mechanical seals, lubrication plans, couplings, actuators, instrumentation. I reduced costs and delivery times by carrying out an assembly program of the equipment optimizing the work system and achieving the reduction of costs and processes. Worked in cooperation the sellers for large projects giving all support to customers through Service People for testing and increasing the quality of the services of the position, satisfying external and internal customers achieving an increase in sales volume.

Main activities: Selection and calculation of pumping equipment for different applications, project management, preparation of quotes, review and preparation of diagnoses to equipment subject to warranty, completion of dossiers, technical questionnaires and tenders in tenders. Support in attention and sale to distributors. Improve the attention through technical training for the distributors for the water, wastewater & industrial product applications, help the objectives of the sales team with support in the field and selected suitable pumping equipment to meet customer´s specifications.