Alessandra Alberti

Social Media Manager @ Giuseppe Zanotti

About

Digital Marketing Specialist with +7 years experience in social media management, influencer marketing, and media buying. Skilled at developing and executing campaigns that grow brand awareness, engage communities, and drive measurable results. Experienced in managing social platforms, collaborating with influencers, and optimizing paid media campaigns across multiple channels to maximize ROI. Strong strategic and analytical skills, with a focus on audience engagement and performance-driven growth. Experienced in collaborating with cross-functional teams to integrate brand messaging and strategic objectives, nurturing relationships with influencers and creators, and building robust online communities. Strong analytical and data-driven approach, managing global social media budgets and optimizing both organic and paid activities for measurable results.

Country

Italy

City

Forlì

Industry

Luxury Goods & Jewelry

Skill

Presentation Skills, Organization Skills, English, Social Media, Content Marketing, Content Strategy, Digital Media, Social Media Marketing, Media Planning, Social Media Communications, Corporate Communications, Digital Marketing, Social media, Facebook, Communication, Teamwork, Leadership, Creativity Skills, Written Communication, Italian

Experience

Social Media Manager

Giuseppe Zanotti

2022-1 - Present · 4 yrs 9 mos

San Mauro Pascoli, Emilia Romagna, Italia

Social Media Manager

iGuzzini

2019-1 - 2022-1 · 3 yrs 1 mo

Recanati, Marche, Italy

• Responsible for the social media presence and growth of the brand for both the organic and paid content strategy • Develop and implement a results-driven editorial plan in the different platforms and effectively interpret analytics to improve the strategy aimed at achieving the brand’s objectives. Generate analytic reports to discuss with the website’s manager and to present to the management • Responsible for the company exposure on external architectural portals and related strategy of adv campaign on these platforms • Create new assets for the editorial plan and collaborate with graphic designers, copywriters and content creators ensuring content is optimised for digital platforms and adhering to the brand’s digital tone and image. Ensure the timeous delivery of content is one of my responsibilities • Plan logistics around live event and publishing across multiple platforms • Collaborate with PR team in nurturing and building the iGuzzini community as well identifying and managing opportunities for social engagement with different communities, influencers and content creators • Responsible for the International Linkedin Ambassadors project

Content & Media Relations

iGuzzini

2017-5 - 2018-12 · 1 yr 8 mos

Recanati, Marche, Italy

• Managing press office on a daily basis • Owning press release process • Managing key stakeholders and liaising with the PR agency to ensure opportunities are pursued. • Supporting the organization of corporate events, conducting factory tours and entertaining clients • Writing of the internal (reporting, top management speeches, miscellaneous communications) and external material (news and event’s text for the website using a SEO-oriented strategy)

Fair Hostess

Evolution Events

2013-1 - 2016-10 · 3 yrs 10 mos

• Facilitating visitors’ experience in different contexts of the fair (welcome desk, luggage storage, translation etc.) in different languages • Dealing tactfully with complaints and uncomfortable situation • Promoting products or services at a stand

Trainer

Les Mills International

2012-1 - 2016-9 · 4 yrs 9 mos

Italy

Marketing Intern

The Elmtree Clinic

2016-1 - 2016-5 · 5 mos

Ireland

• Planned the workshop “The Ogham Tree Therapy” and wrote the manual for the course • Design a social media campaign to launch a new product line • Customer service after sales • Reception’s duties