Albert Honrado

Responsible in leading 10 talented Sales Associates supporting the diverse region of EMEAA. We partner with Key Directors/ Managers across Japan, Australasia, Southeast Asia Korea and Europe; with over 900 accounts and 50 Sellers. We perform Sales initiatives to ensure market share to IHG while staying to our purpose-- True hospitality for good. My leadership style is to hone each member's best assets whilst giving them the liberty to perform within a structure. During this pandemic, I give emphasis to Self care and continues learning.

Responsible in growing key account portfolio for Asia Middle East, Africa & Southwest Asia regions with focus on corporate transient business in sectors, Banking and Finance, Oil and Gas, Food and Beverage, Manufacturing, Telecommunication, Consultancy and Airlines. Leveraging on brands and loyalty program, the focus is to understand client's travel needs and maintain total account management in an multicultural office-based, thereby shifting share to IHG. • Analyzes market trends and provides alternate solution to client’s unique requirements • Utilizes IHG tools ie Lanyon to gather, negotiate and contract mutually beneficial rates • Co-authors monthly revenue performance commentaries which explains account status and market trends • Conducts annual revenue target setting for key accounts • Collaborates strategic plans across Sales teams (Dir. of Regional Sales, Key Account Managers, Sales Effectiveness, Commercial, Hotel Dir. Of Sales, Hotel Sales Managers, Loyalty & Marketing). Ensures alignment with Region when executes sales strategies • Conducts sales calls and hotel presentation to key accounts • Maintains social selling initiatives • Assists in finding new business opportunities for IHG with Regional Business Development team • Regularly updates account profile and activity records in IHG system • Builds and maintains excellent relationship with clients with proven 12 year track record in hospitality industry

• Managed account portfolio for Southeast Asia and Australasia regions to leverage market share and revenue to IHG • Performed total account management in an office-based set-up to maximize growth of both new and existing IHG key accounts • Authored monthly account commentaries to analyze accounts’ market behavior • Built excellent relationship with key accounts through constant communication via sales call, phone and email

Supports New Business Development Americas in uncovering new accounts for IHG. The role entails extensive evaluation, research, incubation and opening of new accounts for Transient and Groups & Meetings. Dedicated to increase sweet spot segments-- Energy, Technology, Manufacturing, Telecommunications, Transportation and Automotive through data analysis, account management, client & hotel relationship building and utilization of sales tools • Utilized RFP tools ie. Lanyon & Sabre to solicit and contract rates with key accounts • Performed several negotiations with key clients and hotels • Led audit process of accepted rates through Holidex and IHG website • Completed account management form and ensures accuracy of documentation & approvals prior to account upgrade • Accomplished new key account checklist and collaborated with Activation Manager • Communicated with the receiving Seller for a seamless transition of newly opened key accounts • Performed hotel mapping for clients to identify nearest IHG from their office/ operation • Processed clients’ groups & meetings requests through MeetingBroker • Kept track of accounts’ revenue and room night performance

Provided Sales assistance and direction to KAD with IHG Americas Sales. The focus of the role is to provide consistent, efficient and effective sale process which involves contracting of rates (FIT & Tour Series), liaising with Sellers, hotels and clients, gathering sales reports, assisting in Tradeshows /events, facilitating special bookings and administration.

The role is to manage group inquiries from unmanaged accounts to IHG (Meetings, Incentives, Conferences, and Events) and ensures efficient turnaround of leads. It involves phone interaction with clients, data entry, liaising with hotels and clients, generating sales reports, post event follow-ups and administration.