Albert Atkins
Lead Product Manager - RV @ REDARC Electronics Pty Ltd
About
Product Manager with a Mechatronic Engineering background and a hands on approach to product development and design. Adaptable problem solver that energises peers by providing a clear definition of the problem at hand and working to ensure a shared a vision of the solution. Currently focused on the camping, caravanning and 4x4 market. Responsible for REDARC's RV product line-up including RedVision displays and apps, inverters, batteries and TVMS control modules. Skilled in market analysis and problem definition to create product road-maps accounting for market trends, technology trends, customer feedback and the competitive landscape. Passionate about Systems Engineering and Design Thinking to ensure customer needs are discovered, well defined, quantified, formally documented, and validated through development of new products. "If no problem is recognized, there is no recognition of the need for improvement" - Masaaki Imai
Australia
Greater Adelaide Area
Electrical & Electronic Manufacturing
Engineering, Leadership, Strategy, Mentoring, Product Management, Product Vision, Design Thinking, Product Strategy, Product Development, Autodesk Inventor, Teaching, Graphic Design, Communication, Computer-Aided Design (CAD), Matlab, Management
Experience

Lead Product Manager - RV
Adelaide, South Australia, Australia
Lead the strategic growth of REDARC Electronics in the Recreational Vehicle market by managing the RV product portfolio and aligning it with financial and market objectives. Drive cross-functional teams to develop innovative, customer-focused RV electrical solutions and manage the transition from a product-based to a solution-based go-to-market strategy. Key responsibilities: • Oversee the RV product portfolio to meet financial and market goals. • Build strong relationships with RV OEMs, dealers, and customers to capture the Voice of Customer. • Drive REDARC’s global product strategy in key regions (Australia/New Zealand, North America, Europe). • Develop and execute the RV technology roadmap, aligning with REDARC’s 10-year growth plan. • Monitor industry trends to ensure competitive positioning and foster innovation in RV management systems.

Media Director
Adelaide, Australia
Organised with students to establish Adelaide Design and Engineering Practical Team to improve practical STEM education at the University of Adelaide. Defined marketing strategy of ADEPT and was heavily involved in developing its vision and goals. Building on this work, the club has secured support and funding from leading engineering firms including Australian Institute of Machine Learning, Frazer-Nash, REDARC and Lockheed Martin. Responsibilities: - Consulted with committee members to develop club vision, strategy and goals - Developed consistent visual identity for ADEPT including logo, colours and fonts - Implemented marketing strategy resulting in attention and support from students, academia and industry. - Designed layout and contributed to written content of sponsorship prospectus. - Created and procured promotional material including banners, t-shirts, flyers, posters and stickers. - Maintained consistency of ADEPT brand in written and visual communication.

Tutor: Engineering Design Graphics
Adelaide, Australia
Responsibilities: - Consulted with industry mentors and university staff to deliver a course developing manual and computer-aided drawing skills of first year engineering students that conform to internationally recognized Australian Standard (AS1100). - Lead small group discovery sessions and workshops on Technical Drawing and Autodesk Inventor for approximately 60 students. - Involved in co-creation and refinement of curriculum material. - Assisted in interviewing and selecting tutors.

Tutor: Engineering Professional Practice
Adelaide, Australia
Responsibilities: - Consulted with lecturers to deliver a course developing oral and written communications, team and project management techniques in undergraduate engineering students. - Delivered course content in lectures and small group discovery workshops. - Liaised with industry contacts to ensure coursework adhered to workplace requirements. - Involved in planning and refinement of curriculum material. - Informal consultations with student groups to assist progress of their semester long project. - Created graphic elements for use in course material. - Assisted in interviewing and selecting tutors.

Work Experience: Design Engineer
- Developed modular frame structure for HMPS’ robotic packaging solutions. - Presented Modular Frame Architecture concept to business owner and management. - CAD Designed prototype frame and conducted FEA on components. - Produced detail drawings for components to be manufactured. - Produced engineering report justifying design decisions, material choices, and proposed work flow of frame manufacture.
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