Alara Ozhan Zeren

Product & Go To Market Director @ Hairstory

About

Experienced marketing executive who is dynamic and results-oriented, with a strong background in leading global product development, innovation, go-to-market strategies and marketing efforts. A skilled leader who prioritizes team growth, I specialize in guiding cross-functional teams to achieve outstanding outcomes while fostering a culture of collaboration and creativity

Country

United States

City

Nutley

Industry

Cosmetics

Skill

Renovation, Excel Formulas, Veriye Dayalı Karar Verme, New Product Ideas, Possess strong analytical, Consensus Building, 360 Campaigns, Skin Care, Managing Meetings, Overcome Obstacles, Board Presentations, Thinking Skills, Passionate about Work, Creative Problem Solving, Quickness, Beauty, Cosmetics, Design Thinking, Timelines, Fast-Moving Consumer Goods (FMCG)

Experience

Product & Go To Market Director

Hairstory

2023-10 - Present · 3 yrs

New York, United States

- Leading full end-to-end product lifecycle from market analysis to omnichannel and go to market strategies - Owning and refining the strategic 3-year innovation pipeline, aligning brand vision with consumer insights, market trends, and sustainability goals - Presenting product concepts and launch strategy and marketing calendar to the board to guide business direction and decision-making - Managing retailer expansion strategy to accelerate brand growth in key channels

Global Marketing & Product Development Manager, CeraVe DMI

L'Oréal

2022-10 - 2023-10 · 1 yr 1 mo

New York, New York, United States

- Leading wound healing and format expansion categories & overseeing core cleansers - Managing communications with cross-functional teams, including internal partners, creative agencies, R&I, packaging - Playing a proactive role in the long-term development of products/categories on a worldwide basis & developing global communication plan

Assistant Global Marketing Manager, Cerave DMI

L'Oréal

2021-10 - 2022-10 · 1 yr 1 mo

New York, United States

-Overseeing cleansers, wound healing and format expansion categories -Implementing and executing long-term strategic plans for future innovations & global campaigns

Product Manager, La Roche-Posay

L'Oréal

2019-11 - 2021-10 · 2 yrs

İstanbul

- Leading acne, anti-aging & suncare product portfolios (cosmetic& dermocosmetic market research,pricing, forecasting, creating product strategy & performance monitoring) - Managing beauty tech e-service process to recruit new consumers - Building 360 launch & product strategies (e-commerce, PR, digital campaign, medical, POS & social media) - Collaborating with legal & scientific affairs teams for pharmacy product regulations

Marketing Management Trainee

L'Oréal

2018-10 - 2019-11 · 1 yr 2 mos

Istanbul, Turkey

- Rotated in medical, sales, e-commerce, digital teams & contributed to projects with different touchpoints - Supported La Roche Posay marketing team at the process of e-service launch - Managed 360 campaign of skin analyse tool (launch events, digital campaign, social media, advocacy)